Many factors come into play when search engines decide how to rank your web pages. If you are reading this article, it is surely because you have heard about the importance of word count on your web pages.
Wondering why is it so important to write at least 500 words per page? And how you can write so much content?
In this article, the professionals at our Montreal web agency My Little Big Web answer these questions.
The importance of writing at least 500 words of content per page
We strongly recommend that you write at least 500 words of content per page, mainly for SEO optimization. This allows you to promote your products or services organically (i.e. free of charge), strengthen your brand image and remain competitive while generating traffic to your website.
In the past, the average number of words to write was 300. But year after year, websites are getting better and Google had to find another factor to rank the different sites, so the length of content came into play.
In addition, writing at least 500 words of content has become essential to remain competitive. Since the amount of content has become a ranking factor for search engines, you need to make sure you write more or less the same amount of content as your competitors in order to stay in the race.
Please note that we do not assume that quantity takes precedence over the quality of your content. You have to work on these two points to appear credible to search engines. If you write 1000 words of content, but it is neither relevant to the reader nor optimized for Google, you will not improve your ranking. Make sure you mind your spelling, use a varied vocabulary related to your subject, include links in your content, etc.
You may think that pleasing Google is good, but pleasing your audience is better. What is the point of writing 500 words of content if readers are not interested in it?
If an Internet user visited your website, they were certainly looking for specific information. Overly long content can frighten them and they may leave your page. This is why you need to optimize the structure of your content.
Moreover, while these tags help readers understand your web page more easily, they also benefit your SEO since they will make the analysis of your content easier for search engines.
How to write 500 words of content per page
Rest assured, writing 500 words of content is less complicated than it sounds, thanks to certain techniques.
First, always think about the intent of your pages. You aren’t going to write the same amount of content on your home page and your service/product pages as on your contact page, for example.
The home page groups a lot of information together, so it will be easier for you to write about 500 words of content for it. The purpose of this page is for the user to quickly discover your different offers so that they click on another page to learn more and then contact you.
In general, your home page will present your company, your different services or the products you offer, why you stand out from the competition, etc. In a nutshell, think of your home page as a crossroads: the user visits the page, finds information about your offers and goes to one of your service pages or to your online store.
As for your contact page, you don’t need to write so much content since it isn’t a page you will want to position. Instead, focus your efforts on your product or service pages.
500 words of content for a company providing services
If your company offers services, we recommend creating a page presenting the different “groups” of services, as you can see below. The content of this page will be relatively easy to write since you can give a quick overview of the different solutions you offer.
Next, it is important to create one page per service so that they can each be positioned on a specific keyword. On each of these pages, you can present the service by answering these different questions:
- What is the service offered on the page?
- Who is the service for?
- How is the service different from what your competitors offer?
- What are the requirements to use this service?
If you write one paragraph per question, you will quickly reach 500 words of content. Repeat this method for your other service pages to convey all the relevant and compelling information to your audience.
For example, a law firm will have to create one page per department: business law, family law, etc.
500 words of content for an e-commerce site
If you have an online store, you may find it a little more difficult to write 500 words of content since you are presenting products, which can be similar to each other and run the risk of creating duplicate content.
Don’t worry, you can still manage it. We recommend presenting each product with this information:
- Provide details on product components and colour, for example.
- Care instructions for this product.
- If possible, the new features of this product compared to an earlier version (for a smartphone, for example).
- How does this product stand out from your competitors’ products?
Aim to reach this word count while communicating information that is relevant to users.
Start working on your web page content now
You now have all the basics you need to write 500 words of relevant content. However, we understand that the art of writing doesn’t come easily to everyone.
If you need help writing your page content, contact us and our team of content experts will be happy to help you.