1. Select one keyword for a product page<\/h2>\n\n\n\n
Appearing on the first page of Google is not easy, but for that to happen, it is important to start with a keyword research to define the SEO strategy for your E-commerce website. Indeed, Google associates a keyword expression per page. So if you have an online store, it is important to choose a keyword for each product page. This may sound ridiculous when you have a hundred products on your site, but we do not recommend that you include several keywords on one page. Our recommendation is to choose one keyword per page.<\/p>\n\n\n\n
By choosing a keyword per page, you will have the opportunity to position your E-commerce website on multiple keywords for different pages. This means that you can increase your visibility on search engines. Suppose you sell different greeting cards, you can use different keywords such as: greeting cards, celebration cards or Valentine’s Day cards on different product pages.<\/p>\n\n\n\n
But it would be a mistake thinking that you can appear on Google by including multiple keywords on one page. Indeed, Google’s crawlers will not understand exactly what product you want to promote on the given page. This is why your page appears in the back pages of the search engine.<\/p>\n\n\n\n
2. Use Hn tags properly<\/h2>\n\n\n\n
An HN tag is in a web page a title that will be inserted into the HTML code like this: <h1> your title <\/ h1>. There are several tags that we call simply in SEO H1 and H2 that help to give a structure to a web page. Nevertheless, there are also strong<\/em> tags (text formatting in bold), the header<\/em> tag (header) and the footer<\/em> tag (below) among others.<\/p>\n\n\n\n Why is this important? Simply because search engines crawlers (and customers) will understand the meaning of a page with its hierarchy. When Hn tags are properly optimized, the H1 tag refers to the main title of a page, and H2 tags are subtitles. It is thus essential for your page to have a consistent hierarchy with a single title in H1 and the rest of the subtitles in H2, H3, H4, etc….<\/p>\n\n\n\n For your SEO strategy to be effective for your E-commerce site, it is essential to respect these famous Hn tags because they give crawlers of search engines relevant information about the content of the page. A product page that has so many titles in H1 will not be understood by the robots and therefore will not be fully optimized for SEO.<\/p>\n\n\n\n Even without thinking about the SEO optimization of a page, a better prioritization of content will certainly be appreciated by the user because he will understand exactly if he is on a page of interest.<\/p>\n\n\n\n Adding structured data on the web page can allow search engines to display rich snippets. Rich snippets<\/em> display additional information that makes descriptions even more detailed.<\/p>\n\n\n\n Writing the description of your product can be long but is very beneficial for your SEO. That is why we must not rush this step. Make sure your description is original and has not been copied from another website because search engines do not like duplicate content. It is also important to give all the information that can encourage a customer to buy your product.<\/p>\n\n\n\n Again, as part of your SEO strategy, use the Hn tags in the description of your product and be sure to include your main keyword.<\/p>\n\n\n\n Finally, little big tip<\/em>: write at least 300 words in order for search engines to consider that you have written interesting content (and perhaps of quality). A description of 300 words, a main keyword and a perfect hierarchy will clearly promote the ranking of your e-commerce website. For more information, please read our tips for creating SEO content.<\/p>\n\n\n\n In general, three areas in particular are not optimized properly for SEO on E-commerce websites: the title, the Meta description and the URL. These three fields are information that appears on search engines, and are the first elements of your site that a potential customer may see.<\/p>\n\n\n\n For example by using the SEO plugin by Yoast on WordPress, it is very simple to update these fields using the following instructions:<\/p>\n\n\n\n3. Product Description<\/h2>\n\n\n\n
4. Title, meta description and URL<\/h2>\n\n\n\n
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