{"id":9738,"date":"2025-10-02T18:00:00","date_gmt":"2025-10-02T22:00:00","guid":{"rendered":"https:\/\/mylittlebigweb.com\/the-best-practices-to-run-a-google-shopping-campaign\/"},"modified":"2025-03-04T11:33:19","modified_gmt":"2025-03-04T16:33:19","slug":"the-best-practices-to-run-a-google-shopping-campaign","status":"publish","type":"post","link":"https:\/\/mylittlebigweb.com\/en\/blog\/the-best-practices-to-run-a-google-shopping-campaign\/","title":{"rendered":"The best practices to run a Google Shopping campaign"},"content":{"rendered":"\n

As September ends, it is important for e-commerce sites to start thinking about the holiday season. Do you think it\u2019s still too early? Think again!\u00a0 According to Google, 40% of consumers say they start shopping for the holidays before Halloween (October 31)!<\/p>\n\n\n\n

So if you want generate even more sales for your online store, we recommend running a Google Shopping campaign. A Shopping campaign is a great way to showcase your products on Google to consumers who search for products similar to yours.<\/p>\n\n\n\n

For example, if a user searches for a laptop on Google, Google Shopping ads relating to laptops can appear on the first page of the search engine.<\/p>\n\n\n

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\"Google-Shopping\"<\/figure>\n<\/div>\n\n\n

With 2 billion deals available on Google Shopping, it\u2019s important to effectively run your ad campaign. This is why we\u2019ve compiled the four key steps to run a Google Shopping campaign so you can be present for all the micro-moments.<\/p>\n\n\n\n

Create your \u201cmerchant center\u201d account<\/h2>\n\n\n\n

The first step in creating a Google Shopping campaign is to register for an account on the Merchant Center<\/a>.<\/p>\n\n\n

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Registering for the Google Merchant Center allows you to import the data of products offered by your online store. If this data import is not carried out via Merchant Center, a Google Shopping campaign cannot be run.<\/p>\n\n\n\n

Submit a data feed for your products<\/h2>\n\n\n\n

The most important element when creating your Shopping campaign is clearly the data feed. The feed must gather a number of features about your products and must be sent to Google through your Merchant Center account. The data feed can be transmitted as text files (.txt) or XML (.xml).<\/p>\n\n\n\n

Since it is not possible to focus on specific keywords on Google Shopping, as is the case on the search engine, it is important to correctly complete your data feed.<\/p>\n\n\n\n

Indeed, the data feed is actually a list of products categorized by  attributes groups such as “condition”, “availability”, “id” and “title\u201d.<\/p>\n\n\n\n

It is essential to carefully fill in each attribute to ensure that your Google Shopping ads are clear and precise for users. These ads are automatically created by Google based on the data feed.<\/p>\n\n\n\n

Here is a list of information to remember for your data feed:<\/p>\n\n\n\n