Web Design

Why choose a CMS to design your website?

30 October 2017 Maxence Pezzetta

Using a CMS for the design of your website?

Vocabulary lesson

Websites: Up to here everyone understands what a website is, unless you live in a hut in the middle of the woods, far from civilization. However, if this were the case, you would most likely not be reading our article.

CMS: Now this is a little bit more complicated.

Another outlandish term you say? And you would be right, because, for those not in the know, it is always difficult to keep up with all of these terms.

To give you a brief and clear explanation: CMS is an acronym that means “Content Management System.”

Ok. Great, but what’s that mean?

CMSs are web applications that, in designing your website, allow you to separate the content of your site from its formatting/layout. A CMS provides you with tools to edit and update content as easily as if you were using your favourite word processing software.

What did people do before CMSs?

Before, you needed a programmer to write the code (“to code”) your website using certain languages (HTML, CSS) that only they were able to master. For any new updates, texts or images, you had to go through an external contributor. Designing the website of your dreams could require some specific developments and be quite expensive. This was complicated by the need to go through your service provider for updates. This made the sites less lively, because it was in a sense frozen in time, especially if you did not have the budget to preform regular updates.

The costs incurred by a company in the design of a website did not allow for frequent updates (like every 2 or 3 years) in order to follow trends. Proof of this can be seen on certain obsolete sites that do not really attract the attention of consumers.

Designing a site with a CMS is synonymous to savings

The use of a CMS for the design of your website is synonymous to savings as you are no longer forced to go through a coding professional (who designs from A to Z) as this can be very expensive.

Most CMS (WORDPRESS, JOOMLA, DRUPAL ..) are open source.

This means that their source code is available to the public, allowing anyone to access it. An undeniable advantage is that it allows developers/programmers to constantly improve them, to offer modules/extensions in order to allow you to add functionality to your website (for example: Google Maps …), to customize them in order to give you the keys to the Internet city, so to speak.

Using a CMS when designing your website does not mean you need to go without professional help unless you want a basic site that will only use the initially offered features. Indeed, you should go through professionals in order to personalize and differentiate your website from other sites, also to integrate certain functionalities so that your design respects the rules of SEO and finally to have an adequate training in order to make your updates in a safe way.

CMSs are your best friend

Why? As we’ve said, CMS are applications that allow you to update and manage the content of your website yourself.

By choosing a CMS when designing your website you will be able to make all your updates yourself and you will no longer need to call on an external service provider to update your site. The advantages are obvious:

  • Savings
  • You can remain independent
  • Access using your web browser
  • Keep control of your site
  • Make your site lively and dynamic.

Features that you’ll love

Here are some interesting features that will perhaps tip the balance in favour of choosing a CMS for the design of your website:

  • Access using the Internet
  • Manage rights and user access: grant access with certain levels of security (administrator, user, ..);
  • Choose the date and time of all broadcasts: publish your articles or updates whenever you want;
  • Formatting of already configured articles (form/content separation of the CMS);
  • Simplified integration of articles (word processing style, preview function);
  • Classification (by author, keyword, category …).

CMSs are therefore:

  • Economical because they allow for lower design costs;
  • Simple to use: you can update or create your articles, publish new photos or videos independently.

Be careful though because using a CMS to design your website may be inappropriate for some specific needs. It is therefore necessary to establish, from the outset, a precise and detailed plan for your site, to speak to professionals (who can review several opinions before making your final choice) who will advise you either to use a CMS or to design your site from scratch.

Want to know more?

Do not hesitate to contact us at 514 572 7758 or via our contact form if you would like to talk to an expert who will answer all your questions.

Maxence Pezzetta
Cofondateur et Spécialiste Web Marketing et acquisition de clients Diplômé d’une double Maîtrise en Marketing et Communication, Max cumule plus de 10 ans d’expérience en Marketing digital. Ancien employé de Microsoft, sa mission est de « mettre le Web à la portée de tous » pour aider les entreprises à améliorer leur présence en ligne.
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