Google keyword research agency
find the best keywords for seo

When you analyze your keyword list, you also need to identify the intent of your visitors. The keyword being relevant is not enough, the person who uses also has to understand what you expect from them (contacting you, buying your product etc.).

Let’s take an example:

You offer your services as a content writer for other websites. While the keyword “writer” is relevant, it is far too general to make sure you appear at the top of the search results.
Moreover, you have to exclude all keyword combinations unrelated to what you offer: “become a professional writer”, “job search writer”, “what is a writer”, to ensure the quality of the traffic you receive.

If you are in a niche market, we will choose two/three words per “keyword” rather than a single word. We will include details about your business that may help you stand out from other marketers. It might also be worth mentioning the area you cover. The more accurate we are, the more qualified your traffic will be. For example:

“Cheap used PCs” rather than “PCs”
“Italian Restaurant Paris” rather than “Restaurant”
“Home flower delivery” rather than “Flowers”

The more specific your keywords are, the fewer competitors you will have to compete with, which means that you will find it easier to get to the top of the search results.

Generic keyword search results are often dominated by large companies. Keywords such as “computer” can generate 900 million results and the first results are occupied by large multinationals such as Apple, Microsoft, Amazon etc.

Users know that they will find what they are looking for faster if they use specific terms. Studies published by Google show that most search terms are composed of two or three words.
Most people write generic keywords when they search for information about a product and specific keywords when they are ready to buy.

The most effective approach is to analyze what the Internet users you are targeting type in their search engine and then position you on it. If the search terms are evenly divided between singular and plural, think about intent (it always comes back to the same point). Maybe people who type the keyword “tennis shoe” are just looking for information about the characteristics of a tennis shoe compared to a running shoe, while those who type “tennis shoes” are looking to buy tennis shoes online. As a tennis shoe retailer, it is in your best interest to position yourself on the keyword “tennis shoes”. This may seem a little far-fetched, but a simple change can lead to very different results.

In some cases, clients may ask us to use very generic terms such as “lawyer” (for a lawyer) or “table” (for a designer furniture store). In this case, we explain the importance of not choosing overly generic terms because the level of competition and the quality of traffic may not be worth the investment. After all, a criminal defense lawyer does not necessarily want his site to appear for people who are looking for real estate lawyers.

The same is true for the furniture store, which probably won’t want to appear for terms like “cheap table”, “how to make your own table”, or “the essentials of good table service”. These examples may seem far-fetched, but you’d be surprised at all the searches made every minute on Google. SEO is not about attracting as much traffic as possible, it is about attracting the most qualified traffic.

We will give you a concrete example from our own experience: the development of mobile applications. At My Little Big Web, we do not develop mobile applications. This is a very different field from web design and we have no interest in developing our expertise in this field. However, we have a “Mobile Application Development” page on our site! Why did we make this at first glance, foolish choice?

Simply because we discovered that many people who were searching for mobile application development didn’t really need a mobile application. Having a page dedicated to mobile applications allows us to capture some of Google’s traffic and be contacted by potential customers. Once they express their need, in more than 50% of cases they do not need a mobile application but a mobile-friendly website. The good news is that we specialize in website design. We therefore used a keyword that is not initially relevant to our specialty but which, in reality, allows us to offer our services.

We will guide you through the choice of strategic keywords so that you can extend your reach online and convert customers easily where your competitors have not considered being present.

Competitive analysis is carried out at several levels. The first step is to perform an initial keyword research by entering the queries related to your services on Google. The aim here is to identify the companies that appear at the top of the search results (in SEO and advertising alike). We will quickly get an overview of your real competitors and your “web competitors”. For example, if Wikipedia appears on the first page of Google for one of the keywords you are targeting, this site is not really a competitor but it still occupies a place on the first page.

Next, we will do a more precise keyword research by analyzing the search volumes for each keyword and its variants. We will get another overview and new competitors may emerge. This will give us a short list of companies to focus on. We will then analyze their website, the choices they made in their keyword research and how they organized their content.

We will then enter these competitors into our tracking software to compare your current positioning with theirs. This will allow us to track your progress throughout the SEO optimization process and have a clear view of the positions you have earned.