Keyword Research Service

My Little Big Web is a team of 30 SEO specialists that knows how to find the keywords that will generate the most leads and sales. 

What is keyword research and why is it important?

SEO keyword research involves finding the keywords your customers are searching for on Google. For instance, you may have looked for “Montreal SEO agency” or “Montreal web agency” before visiting our website. Keyword research allows you to optimize your content to align with search intent and boost your website’s visibility on Google.

Knowing the words or phrases your audience or voice searchers are using on Google gives you a significant competitive advantage. It enables you to optimize your entire website, keeping visitors engaged for longer periods.

Search engines drive over half (53%) of a website’s traffic, and when prospects find your content relevant to their initial search, they are 42% more likely to consider your company in their purchasing decision.

Is keyword research right for your business?

1

Do you know what keywords your customers are searching for on Google?

Our Montreal SEO agency specializes in keyword research. We utilize professional tools like Ahrefs or Semrush to gather data on monthly search volume and competition for any keyword, surpassing the capabilities of free tools.

With our approach, we can assist you in identifying the keywords that your customers search for the most online and develop a content marketing strategy to boost your rankings in search results.

2

Do you know which keywords generate the most revenue?

Not all Internet users have the same search habits, and the most popular keywords may not attract the most relevant visitors. For instance, while the search term “SEO” generates a high volume of traffic, it is less likely to attract qualified visitors compared to “Montreal SEO agency”.

Our agency specializes in keyword research and voice search, enabling us to identify the most valuable keywords for your website.

3

Are some of your pages getting little to no traffic?

Our team of keyword research experts will ensure that your SEO strategy aligns with the specific search intent, right from the beginning. We will select the most valuable keywords in terms of traffic volume, ensuring that your content effectively targets the right audience.

4

Are you planning to launch a content strategy?

Keyword research is essential for determining what to write and how to organize your website’s pages to meet user search intent.

Our specialists can analyze high value keywords and voice searches in your industry to create a list of topics for you to cover, whether you want to increase brand awareness or cater to your existing audience.

How is keyword research conducted at your SEO agency?

Analyzing your current rankings

We analyze the current rankings of your website in search results for relevant keywords on Google. Are you among the top results or buried on page five? Is it better to be the last result on the first page or the first result on the second? Uncover these insights using our cutting-edge analysis tools and keyword research methodology.

Identifying the best types of keywords

Keyword research requires considering various types of keywords. Each keyword holds a unique value. To secure a top position in search results, you must focus on different keyword groups based on the website, competition level, and performance.

You have the option to select from generic keywords, niche keywords, and long-tail keywords. Different keywords will prove more effective in optimizing SEO for blog posts or service pages.

Analyzing your highest performing pages

Identify the web pages that generate the highest amount of traffic for your website. Determine if a specific blog post or service page is responsible for this traffic. Understand why this particular page or article attracts a significant number of visitors and assess whether this traffic is qualified. Analyze how your website’s performance influences these outcomes.

Our team also investigates the issue of content cannibalization in search results and how Google perceives your pages.

Analyzing search seasonality

Does your website traffic remain consistent throughout the year? Even if your business doesn’t have seasonal patterns, you might still experience fluctuations due to seasonality. It’s important to be prepared for these changes so you can compensate for slower periods using alternative marketing strategies, like PPC.

Analyzing your competitors

Discover the current ranking of your competitors in search results and assess their performance. Our keyword research tools and SEO audits provide comprehensive data on your competitors’ keywords.

You can choose to implement the recommendations on your own or have our Montreal SEO experts execute the best keyword strategy with a proven methodology.

Choose one of Montreal’s top SEO agencies for your keyword research

Our SEO experts have already landed over a hundred clients on the first page of Google! Why not join them? Contact our team now for a free quote! 

Work with a top-rated SEO keyword research agency in Montreal

Understanding the SEO agency’s approach to keyword research is crucial for your content marketing and SEO strategy. This stage greatly impacts your website’s Google ranking and the return on investment generated through lead generation.

Google-certified methods

Keyword research forms the base of a victorious SEO strategy. Being a Google partner SEO agency, we follow the guidelines and best practices for effective keyword planning.

Our proven approach to conducting keyword research has positioned My Little Big Web as the leading SEO agency in Montreal. Reach out to us for further information on our tried-and-tested solution.

In-house services

SEO keyword research is too important for us to take the risk of entrusting it to a third-party partner. Our team of SEO experts is closely supervised by a senior SEO specialist, ensuring that we always have a second opinion.

This means you can trust us with information on your most important keywords or the keywords you want to rank for. The choice of keywords you use for your business remains confidential.

You have a say in all our work

While our agency specializes in SEO keyword research, we recognize that you have a deeper understanding of your business and industry. We make sure to involve you in every stage of the keyword research process, allowing you to comprehend our reasoning and recommendations.

Your input is invaluable, as we aim to learn from your company just as much as you learn from our experts.

Our clients say it best

I am satisfied with the SEO services. I’ve relied on the team for 4 or 5 years. I’ve always appreciated the service. Every year our site gets bigger and stronger. I don’t think I have anything to do with it; it’s really you who do it! I really feel that Marie (who works on my case) really wants to help me and is interested in the site. So yes, the results are there and it’s worth it.

Guillaume Tremblay Real Estate Broker, RE/Max

Honestly, it always goes well. Communications are effective. The quality of the work (texts, visuals) meets my standards. I also appreciate the team’s proactivity when there’s a problem on our side (like our server crashing, at one point). It saved me a lot of trouble to have you flag the issue so that I could then take steps on my own to fix it. I appreciate this type of collaborative partnership.

Alexandre Chevalier Seguin Marketing Director, Chevalier Seguin

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FAQs about keyword research

Can I do my own keyword research?

There are free tools available for finding search trends for a keyword, such as Google Trends. Another tool, the Google Ads keyword generator, provides a list of keywords related to the same search field. It is important to qualify the suggested keywords from these tools, as oftentimes unrelated suggestions may appear at the end of the list.

What’s the difference between your keyword research and my own?

Free keyword research tools are not as effective as the paid tools available for our customers. Google Trends can provide a general idea of search volume for keywords on Google Ads, but it aims to promote investment in Google’s advertising platform. However, it does not provide information on monthly search volume for organic results (which generate 70% of all traffic), your keyword’s ranking, or your competitors’ rankings. It is not recommended to solely rely on these free tools for defining your SEO strategy.

How does your SEO agency conduct keyword research?

At My Little Big Web, we thoroughly analyze various factors to select the most suitable keywords for your pages and articles. These factors include search volume, competition level, keyword relevance, and the effort required to maintain the chosen keyword.

Does your keyword research also include generic terms?

Some customers request us to include very generic terms like “lawyer” (for a law firm) or “table” (for a designer furniture store). However, we advise against choosing overly generic terms because the competition and the quality of traffic may not justify the investment.

For instance, the furniture store would not want to appear in search results for terms like “cheap table,” “how to make your own table,” or “how to make a good table service.” These examples may seem unlikely, but the number of searches conducted on Google every minute is surprisingly high. In SEO, our goal is not to attract as much traffic as possible, but to attract qualified traffic.

Will I need to do any SEO for my sub-pages?

The level of effort required for your SEO strategy depends on keyword competition and the significance of organic traffic in your customer acquisition plan. For My Little Big Web, organic traffic plays a crucial role in generating leads. Therefore, we strive to maintain visibility in search results by optimizing every page, sub-page, and blog post with meticulous attention to detail.

What is competitor keyword research?

Competitive research is conducted on multiple levels. First, a basic keyword search is performed using Google to find companies that rank highly in search results. This provides an overview of both your real competitors and your Google competitors. For instance, if Wikipedia appears on the first page of Google for one of your target keywords, it’s considered a Google competitor even though it may not directly compete with your services.

Afterwards, more comprehensive keyword research is conducted, analyzing the search volume and variations of each keyword. This uncovers additional competitors and allows for the creation of a shortlist of companies to focus on. Their websites, keyword research strategies, and content structure are then analyzed in further detail.

The competitors will be entered into our tracking software for comparison with your current positioning. This allows us to monitor your progress during the SEO process and provides a clear view of the positions you have gained.

How does search intent influence keyword research?

When analyzing your keyword list, it’s important to consider what visitors are searching for. Relevance alone is not enough; the user must also be willing to take the desired action, such as contacting you or purchasing your product.

For instance, if you provide content writing services for websites, the keyword “copywriter” may be relevant but is too broad to guarantee a top ranking in search results. It is crucial to exclude keyword combinations that are unrelated to your offerings, like “become a professional copywriter,” “copywriter job offers,” and “what is a copywriter,” to ensure the quality of incoming traffic.

Does keyword research focus on a single keyword or several?

If you’re in a niche market, we opt for two/three words per “keyword” rather than a single word. We’ll include details about your business that can differentiate you from other companies. It’s also a good idea to include the area you cover. The more precise we can be, the more qualified your traffic will be.

For example:

“Cheap used PCs” rather than “PCs”.

“Montreal roofers” rather than “Roofers”.

“Home flower delivery” rather than “Flowers”.

Why do you need to be so specific when researching keywords?

The more specific your keywords, the less competition you’ll face in search results, making it easier for you to rank higher. Generic keywords like “computer” often lead to a crowded search results page, dominated by big companies like Apple, Microsoft, and Amazon. Users are aware that using specific terms helps them find what they need faster. According to Google’s studies, most search terms consist of two or three words.

When people search for product information, they often use generic keywords. However, when they are ready to make a purchase, they switch to more specific keywords. 

To effectively position yourself, analyze what your target audience is searching for and align your content accordingly. Consider the intent behind search terms, including whether they are singular or plural. For example, those searching for “tennis shoe” may be seeking information on the differences between tennis shoes and running shoes, while those searching for “tennis shoes” are likely looking to buy them online. 

As a seller of tennis shoes, it makes sense to target the keyword “tennis shoes.” This seemingly small change can yield big results.

Interested in our keyword research services? Get in touch with us now!

Contact our team today to find out more about our keyword research services.

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