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Google keyword research agency
find the best keywords for seo

Google keyword research with my little big web

High-performance keyword research tools

GOOGLE no longer provides information about keyword search volume outside its free tool in Google Ads (Google's advertising platform) and this tool can be unreliable. We have invested in the best keyword research tools to obtain real and accurate keyword search volumes by region.

SEO experts and professional copywriters

An SEO expert isn't necessarily a good copywriter and vice versa. This is why our keyword research is done as a team with an SEO expert and a professional copywriter to ensure that the content creation and optimization strategy that results from the keyword research is consistent and effective.

Personal support

Every company is different and goals can vary even between two competing companies. This is why we adapt the keyword research according to your goals and recommend the most effective strategy. We work with many industries and have an excellent understanding of user search behaviour.

A team effort

We are experts in Web Marketing and Search Engine Optimization (SEO) but we are less familiar with your industry and company than you are. This is why we submit our keyword research and explanations to you, but always give you the last word to ensure that we move in a direction that is right for you.

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Keyword research: the various steps

Service analysis

You probably offer a variety of services, but some may not be as important as others (sub-services, services that are less profitable for your company, etc.). Before starting the keyword research, your dedicated SEO specialist will discuss which services are most important with you, how you want to prioritize SEO efforts and advise you on the best strategy to adopt. They will also cover the concepts of “long tail” (highly targeted keywords that bring in less but highly qualified traffic), semantic field and internal linking (links between the various pages of your site) so that you understand how good keyword research is performed.

Competitive analysis on targeted keywords

There are two types of competitors in SEO: real competitors and “web” competitors. Real competitors are companies that offer the same services as you in the same region. Web competitors are websites that are ranked on searches that you want to target without necessarily offering the same services (example: Wikipedia, local newspapers). Your SEO specialist will analyze these two types of competitors with you and adapt your SEO strategy accordingly. More specifically, they will list all the keywords you are targeting and the websites that are positioned on the first page of Google. This helps us understand how they managed to reach the first page of Google and follow the same path.

Keyword search volume analysis

Do Internet users who are looking for a dentist in Montreal write “dentist Montreal”, “dentists Montreal”, “dentist”, “best dentist in Montreal” (etc.)? In reality, they write all these keywords but we have to choose one to optimize our page. Our SEO specialists will therefore analyze the search volume of these keywords and compare it to their level of competition in order to recommend the best choice based on your goals. The most general keyword (dentist) might bring you the most traffic but not necessarily the most qualified traffic.

Defining the seo content strategy

Once the keyword research is finalized and we have chosen which keywords we are going to use to optimize each page of your site, we will explain how to position yourself on the “secondary” keywords, i.e. keywords that interest you but that you will not necessarily create a dedicated page for. These keywords will most often be included in blog articles to drive traffic to your site but the writing method also ensures that your visitors will visit your service pages (or home page) and perform the action you expect them to (contacting you or buying from an online store).

With a team of more than 20 experts, My Little Big Web is the Montreal keyword research agency you need.

Little big testimonials about our seo agency in montreal

  • I chose to work with the MLB Web team because they know how to recommend the right strategy and explain the key concepts of web marketing to me.

    Maryse Grob
    Maryse Grob President of the French Chamber of Commerce, Quebec Department
  • The collaborators we work with are competent, have real expertise, are available and attentive to our problems and know how to adapt/project themselves into our professional world.

    Sandrine Boisselier
    Sandrine Boisselier Head of Marketing and Digital Communication Department CORPIQ-Kangalou
  • Highly professional team. Their services are clear and detailed. I received the best UX analysis I have ever seen from them. I recommend them without any hesitation.

    Steve Racine
    Steve Racine CEO of Soin CV

Our Little big clients

Velvet Management
Tourisme Gaspésie
L’actualité
Mikes
Groupe TVA
Desjardins
Zorah
Sephora
ETS
Microsoft
Remax Dynamique
L'agence Web à Montréal qui fait décoller votre présence Web

125 Customers on the first page of search engines
my little big web is the montreal seo agency for you.

Frequently asked questions about keyword research

When you analyze your keyword list, you also need to identify the intent of your visitors. The keyword being relevant is not enough, the person who uses also has to understand what you expect from them (contacting you, buying your product etc.).

Let’s take an example:

You offer your services as a content writer for other websites. While the keyword “writer” is relevant, it is far too general to make sure you appear at the top of the search results.
Moreover, you have to exclude all keyword combinations unrelated to what you offer: “become a professional writer”, “job search writer”, “what is a writer”, to ensure the quality of the traffic you receive.

If you are in a niche market, we will choose two/three words per “keyword” rather than a single word. We will include details about your business that may help you stand out from other marketers. It might also be worth mentioning the area you cover. The more accurate we are, the more qualified your traffic will be. For example:

“Cheap used PCs” rather than “PCs”
“Italian Restaurant Paris” rather than “Restaurant”
“Home flower delivery” rather than “Flowers”

The more specific your keywords are, the fewer competitors you will have to compete with, which means that you will find it easier to get to the top of the search results.

Generic keyword search results are often dominated by large companies. Keywords such as “computer” can generate 900 million results and the first results are occupied by large multinationals such as Apple, Microsoft, Amazon etc.

Users know that they will find what they are looking for faster if they use specific terms. Studies published by Google show that most search terms are composed of two or three words.
Most people write generic keywords when they search for information about a product and specific keywords when they are ready to buy.

The most effective approach is to analyze what the Internet users you are targeting type in their search engine and then position you on it. If the search terms are evenly divided between singular and plural, think about intent (it always comes back to the same point). Maybe people who type the keyword “tennis shoe” are just looking for information about the characteristics of a tennis shoe compared to a running shoe, while those who type “tennis shoes” are looking to buy tennis shoes online. As a tennis shoe retailer, it is in your best interest to position yourself on the keyword “tennis shoes”. This may seem a little far-fetched, but a simple change can lead to very different results.

Yes and no. There are free tools such as Google Trends (to find search trends for a keyword over a given period of time) or Google Ads keyword generator (to get a list of keywords in the same search field). However, we recommend that you check the relevance of the keywords suggested by the tools every time since it is quite common to find words at the end of the list that have nothing to do with the ones you entered.
Keep in mind that free keyword search tools are not as effective as the paid tools we use for our customers. In fact, Google Trends is designed to give you an approximate idea of the search volume for your keywords on Google Ads in order to encourage you to invest in Google’s advertising platform. However, there is no information on the search volume in terms of organic results (which still represent 70% of total traffic), your positioning for a particular keyword or the positioning of your competitors.
At My Little Big Web, when we perform keyword research for our customers, we analyze many factors to determine the right keyword to choose for your pages and articles. These factors include the keyword search volume, the level of competition, the relevance of the keyword for you and the degree of effort that will be required to maintain that particular keyword.

In some cases, clients may ask us to use very generic terms such as “lawyer” (for a lawyer) or “table” (for a designer furniture store). In this case, we explain the importance of not choosing overly generic terms because the level of competition and the quality of traffic may not be worth the investment. After all, a criminal defense lawyer does not necessarily want his site to appear for people who are looking for real estate lawyers.

The same is true for the furniture store, which probably won’t want to appear for terms like “cheap table”, “how to make your own table”, or “the essentials of good table service”. These examples may seem far-fetched, but you’d be surprised at all the searches made every minute on Google. SEO is not about attracting as much traffic as possible, it is about attracting the most qualified traffic.

We will give you a concrete example from our own experience: the development of mobile applications. At My Little Big Web, we do not develop mobile applications. This is a very different field from web design and we have no interest in developing our expertise in this field. However, we have a “Mobile Application Development” page on our site! Why did we make this at first glance, foolish choice?

Simply because we discovered that many people who were searching for mobile application development didn’t really need a mobile application. Having a page dedicated to mobile applications allows us to capture some of Google’s traffic and be contacted by potential customers. Once they express their need, in more than 50% of cases they do not need a mobile application but a mobile-friendly website. The good news is that we specialize in website design. We therefore used a keyword that is not initially relevant to our specialty but which, in reality, allows us to offer our services.

We will guide you through the choice of strategic keywords so that you can extend your reach online and convert customers easily where your competitors have not considered being present.

Competitive analysis is carried out at several levels. The first step is to perform an initial keyword research by entering the queries related to your services on Google. The aim here is to identify the companies that appear at the top of the search results (in SEO and advertising alike). We will quickly get an overview of your real competitors and your “web competitors”. For example, if Wikipedia appears on the first page of Google for one of the keywords you are targeting, this site is not really a competitor but it still occupies a place on the first page.

Next, we will do a more precise keyword research by analyzing the search volumes for each keyword and its variants. We will get another overview and new competitors may emerge. This will give us a short list of companies to focus on. We will then analyze their website, the choices they made in their keyword research and how they organized their content.

We will then enter these competitors into our tracking software to compare your current positioning with theirs. This will allow us to track your progress throughout the SEO optimization process and have a clear view of the positions you have earned.

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At My Little Big Web, no salesman, one of the founders will contact you directly !

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