Google ads agency in Montreal
Catapult your business to the top of search results in no time flat!
Why entrust your Google Ads advertising to My Little Big Web?
All the experts at our Google Ads (formerly Google AdWords) agency are Google-certified and retake their certifications every year to stay up to date and always deliver the highest level of expertise to our clients. We also provide Google Ads training sessions.
24/7 access to your account
Our Google Ads experts work with full transparency by creating an account in your name or using your existing account. You can keep an eye on our work and see exactly what actions are taken on your Google Ads campaigns.
Transparent and ethical management fees
Our Google Ads agency doesn't charge based on the amount you spend because we don't want any financial interest in you spending more money. We calculate our management fees based on the actual time spent working on your Google Ads campaigns.
We are proud to be a PPC agency recognized for the quality of our work. Our clients keep working with us because we bring them tangible results. Consequently, we do not impose any period of commitment on our clients.
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Google Ads advertising at My Little big Web
Creating or analyzing your Google Ads account
The Google Ads expert assigned to work for you will carefully analyze the actions you have taken and detail the improvements that can be made. If you have never done Google Ads advertising, we will take the time to explain our Google-certified methodology and how we build your campaigns.
Every Google Ads agency has its own approach to managing campaigns. Ours is based on years of experience, proven techniques and a deep understanding of how Google Ads works.
Defining your objectives
The Google Ads expert managing your PPC campaigns will ask you a number of questions to get to know your company, market, competitors, strengths and potential customers. They will also validate the list of keywords you want to appear on.
After analyzing your main competitors’ search engine marketing, we will explain our approach to ranking you at the top of the search results. Our Google Ads agency will manage your advertising campaigns with the same dedication we have to our own campaigns. Our main goal is to increase your online revenues.
Validating your Google Ads advertising campaign
Before launching your Google Ads campaigns, your Google Ads expert will present you with the ads that have been created and ask you if you want to make any changes. Although we are a recognized PPC agency, you know your industry better than we do. This is why it’s important that you validate the ad content, the keywords you will appear on and the manner in which we will achieve the objectives we have set.
Please note that we can make any changes to your Google Ads advertising campaigns at your request.
Analyzing results and optimizing performance
We are a modern Google Ads agency in Montreal that uses some traditional methods, especially in terms of performance reports that are manually created by our experts rather than auto-generated. We believe it is important that the specialist in charge of your Google Ads campaigns takes the time to write your report, analyze the results and take the appropriate actions.
The performance report sent at the end of each month is a good way to assess the work done. We encourage you to ask your account manager any questions you may have.
With a team of more than 20 experts, My Little Big Web is the Montreal Google Ads agency you need.
Little big testimonials about our online advertising agency
I chose to work with the MLB Web team because they know how to recommend the right strategy and explain the key concepts of web marketing to me.
The collaborators we work with are competent, have real expertise, are available and attentive to our problems and know how to adapt/project themselves into our professional world.
Highly professional team. Their services are clear and detailed. I received the best UX analysis I have ever seen from them. I recommend them without any hesitation.
Our Little big digital advertising clients
Entrust your adwords ppc advertising to my little big web…
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Google Ads FAQ
How much money should I budget for Google Ads?
There are several ways we can approach the Google Ads advertising budget. If this is the first time you are considering doing business with a Google Ads agency, you can start with a small budget ($500-$1000/month). Then it’s a matter of seeing how the advertising campaigns perform and adjusting.
In some cases, we can perform a more in-depth analysis before launching Google Ads campaigns and help you define a budget. For example, if you have previously worked with an online advertising agency, if you already have active campaigns or if you want to stick to the same budget and get more results.
We will analyze metrics including your quality score and cost per click. Starting from an average conversion rate between 2% and 6% (this percentage may vary depending on the business sector), the average cost per click observed for the targeted keywords divided by the conversion rate will give you an average cost per lead that you could achieve. The only question left to ask is: how many leads do you need to generate a sale and is this cost per lead viable?
If are unsure about this, contact us so that we can provide you with a concrete example that will explain things more clearly.
Is Google Ads right for my business?
There are many ways to find out if Google Ads advertising is right for your business:
- Do your competitors advertise on Google Ads?
- Can your customers search for your services on Google?
- Have you ever tried Google Ads advertising?
There are plenty of reasons to advertise on Google Ads. The best way to find out if a marketing strategy is right for your business is to give it a shot. As a Google Ads agency, we work with all types of businesses in all types of industries. Most businesses can benefit from the huge potential of Google Ads advertising if they take the time to properly use this resource.
Contact us and explain your needs. A Google Ads expert will take the time to answer all your questions and tell you if they think Google Ads is right for your business.
Why hire a Google Ads agency instead of doing it myself?
The Google Ads advertising platform is available to everyone and anyone can create an account to build their own campaigns. In fact, we strongly encourage you to give it a try yourself, create your own campaigns and learn the platform. This will help you learn more about the advantages and disadvantages of advertising on Google Ads. However, pay attention to the bidding and the budget you set to avoid ending up with a bill of $1,000 or more in one day (it can go fast).
Before deciding to work with our Google Ads agency or doing it on your own, you should consider the following points:
- Do you have the time and motivation to learn how to use the platform?
- Are you going to put aside other important tasks to manage your campaigns on your own?
- What do you intend to do if performance is not satisfactory?
- Do you have the means to delegate the management of your campaigns?
If you think you have the time and desire to manage your Google Ads advertising yourself, go for it.
If you have (for example) $500/month to invest in your Google Ads advertising campaigns, including agency fees, try doing it yourself. Search engine advertising agencies often have an hourly rate between $60 and $120. With a total budget of $500/month, they won’t have the time to do their job properly.
If you have the means to outsource the task, the return on investment between the time you save and the expertise of the Google Ads agency that has mastered the platform is worth it. The expert in charge of your campaigns will apply the best practices to increase your quality score and lower costs associated with your campaigns.
Is Google Ads profitable?
As explained in the question “How much money should I budget for Google Ads?”, you can make predictions based on relatively simple calculations. For example, you could calculate the cost per click, the conversion rate, the cost per lead, and the number of leads needed to generate a sale.
Since this question is impossible to answer without considering the elements that define your business, the simplest way to find out is to contact us so that we can perform a custom analysis. This will allow us to analyze the targeted keywords, your business sector, the best bidding strategy, and more.
As a recognized Google Ads agency in Montreal, we can help you decide if Google Ads advertising is right for your business and whether it will be profitable for you. Clients who entrust us with their Google Ads advertising campaigns receive a performance report at the end of each month. If we think the results won’t live up to your expectations, your Google Ads expert has no interest in encouraging you to invest in this platform.
How long will it take for my Google Ads to deliver results?
To answer this question adequately, a definition of what is meant by “results” should be provided. While we all know that the goal is to generate sales, appearing on the first page of Google, generating traffic to your website and receiving calls from people interested in your services can also be considered results. This can take anywhere from a few hours to a few days once your Google Ads expert has launched the campaigns.
This will also depend on many factors, so we recommend contacting us directly to speak to a Google Ads expert who can answer any questions you may have.
Can I manage my Google Ads campaigns myself?
Everyone can manage their campaigns independently, but no one can become a Google Ads expert overnight. The Google Ads advertising platform is open to everyone and nothing stands in the way of you creating an account to build your own campaigns. As a Google-certified Google Ads agency, we can create advertising campaigns for our clients and we can also provide support if they wish to manage the campaigns themselves.
You can either attempt to create the campaigns yourself and ask us for hours of support with a Google Ads expert, or you can let us take care of all the management.
Can I pause my Google Ads?
Yes. There is no minimum time period for Google Ads advertising. Whether you pause your campaigns due to seasonality, a lack of cash flow, or simply because you’ve reached your goals, the Google Ads expert who manages your campaigns can suspend them on demand and reactivate them whenever you want.
Can I choose when to display my Google Ads?
Absolutely. During the starting call or meeting, the Google Ads expert assigned to you will ask about your business hours and the times of day/week when you want to generate traffic to your website. This will allow us to set up an ad calendar, which is part of the best practices when creating Google Ads campaigns.