CONTEXT AND GOALS This case study is based on a company working in the field of tourism. This sector is known to be highly competitive online. The company’s purpose is to promote tourism in the [...]
TAKE CONTROL OF YOUR DIGITAL MARKETING STRATEGY
WHY IMPLEMENT A WEB MARKETING STRATEGY?
TO BE DISCOVERED ONLINE
How many potential customers are looking for your services online every day and how many would contact you if they found you? Web marketing builds your online presence.
TO STAND OUT
Do you think your services are better than those of your competitors? Show the world by communicating in an original way!
TO PROMOTE WORD OF MOUTH
If you want your customers to recommend your services to others, help them by demonstrating a professional company image. A digital marketing strategy encourages word of mouth.
TO BUILD CUSTOMER LOYALTY
Your existing clients can spend more if you have a close relationship with them and anticipate their needs. Our web marketing agency can help you deliver a tailored customer experience.
COMPLETE THIS FORM, WE TAKE CARE OF THE REST!
LITTLE BIG WEB MARKETING AGENCY SERVICES
SEARCH ENGINE OPTIMIZATION (SEO)
The main goal of SEO services (Search Engine Optimization) is to improve communication between your website and search engines so that they understand exactly what type of content you offer and show it to a relevant audience.
Our Google-certified web marketing experts will implement SEO best practices to improve your search engine positioning. We can even provide training to enable you to help us improve your SEO and get results faster!
SEO PAYS OFF
We search for terms that your customers are most likely to enter into Google in order to make you appear at the top of the search results. If you know the keywords you absolutely want to appear on, we can guarantee you the first place ahead of your competitors!
Our digital marketing experts make sure every detail is perfectly optimized to encourage your visitors to perform the actions you want them to once they arrive on your site. At any time, you can choose to increase, decrease or pause your budget without delay or additional cost.
User experience design is the most important criterion for a website because it is precisely what will determine your site’s conversion rate. User experience will also influence your entire web marketing strategy.
Consequently, trying to increase your web traffic is useless if visitors leave without comprehending the actions you expect them to perform (purchase, contact, registration, etc.). Every single detail is important.
Your social media presence will not only increase the visibility of your business and drive traffic to your website, but also influence your positioning in Google’s search results.
As with advertising on Google, we can help you target a specific audience, a geographic area, a language and even the time when your ads are published. There is no minimum budget or duration imposed.
Your website visitors are primarily looking for information. The online content you publish conveys the image you want to present to your customers. It is also very important to optimize your content at the SEO level to better position your site on search engines.
Our web content writing team can therefore assist you in the creation and/or translation of your publications (from French to English or English to French), whether for your website content, your blog articles or social networks posts.
Web analytics helps analyze the behaviour of your visitors and the performance of your site: sources of traffic, what pages users visit, what actions they perform, how long they stay on each page and more.
This regular analysis enables us to adapt your strategy to improve your results. We also provide you with performance reports that show you the progression of your results and the optimizations implemented. This is all accompanied with detailed explanations.
LITTLE BIG TESTIMONIALS
As an entrepreneur who realizes its first project, it is important to get good advice. I do not think it is easy to build a custom website for a client who has a vague image in mind, and Little Big Team has been able to shape my ideas and offer me solutions both Site functionalities level and at the level Design.
The result of my collaboration with My Little big Web is a fluid site providing an optimal user experience for online booking site, simple but effective.
For those who doubt, Willo is very competent and responsive despite the a priori we can have on the canine species.
There are many Web Marketing agencies in Montreal. To support the online communication of the French Chamber of Commerce in Quebec City, I needed both a reliable partner but also able to train my team to obtain a perfect synergy of the pole "Internet Marketing and Communication"
So I chose to work with My Little Big Web because they perfectly advice me on the strategy to implement and they also explain to me the key concepts of web marketing. I particularly appreciate their approach a "clear vision of Web Marketing". Not being an expert in this field, I need to quickly understand the different actions implemented and their impact on results.
I recommend their services to all companies seeking a reliable and efficient partner!
I had been reading some MY LITTLE BIG WEB articles that I enjoyed a lot, therefore I decided to contact the agency.
In Switzerland, I had not found the answer to my questions, but thanks to My Little Big Web, I was quickly supported by a dynamic, efficient, friendly and very attentive staff.
My website was in need of SEO, new content, refreshment, of a marketing strategy ... all this in a short time and for the right price.
A big THANK YOU to your agency for guiding me and for targeting my needs in a quick and professional manner.
I also raised an important point about you, which is your greeting! It is very good!
Thank you for your work My Little Very BIG Web!
OUR MOST FREQUENTLY ASKED WEB MARKETING QUESTIONS
WHY SHOULD I INVEST IN A DIGITAL MARKETING STRATEGY?
What do you do when looking for the services of a particular professional or company? For example, when looking for a restaurant, a dentist, a plumber, an insurance company (etc.)? You go online. Even if you don’t use the internet, your customers certainly do. Although we are a web marketing agency, we believe that traditional marketing (print, radio, television) always delivers good results and can be integrated into your online marketing strategy. On the other hand, traditional marketing doesn’t enable you to accurately measure the results (and therefore your returns) relative to the amount you invest.
Every action performed in digital marketing is measurable (number of views, clicks, calls, website visits, contact form submissions, etc.). It is therefore much easier to measure the return on investment for your digital marketing strategy than a traditional one. Moreover, web marketing provides greater flexibility to change your advertising messages. Who’s never seen a spelling error on a subway ad or an advert promoting something past the date displayed?
That said, not all companies need web marketing and one of a digital marketing agency’s functions is to study your goals to determine whether you should invest in an online marketing strategy. As you can see at the very top of this page, we offer businesses, SMEs or large organizations, the benefit of a free quote. At My Little Big Web, one of the founders contacts you directly, not a salesperson! You simply need to call us or fill out our contact form to get a response within 24 hours. You can explain your project and we’ll recommend the best actions to implement.
HOW MUCH DOES A WEB MARKETING STRATEGY COST?
A web marketing strategy can cost the same price as a car, a house, a concert ticket or even a dentist appointment: it all depends on your needs and the level of quality you expect. In fact, it’s very difficult to answer this question precisely without first analyzing your company, your market and your goals. It’s also important to analyze where to begin: have web marketing actions already been implemented in the past or is this the first time you’ve used a web marketing agency’s services? Is the competition fierce or are you alone in your market?
What value do you attribute to being on the first page of Google for the services you offer? You’re most likely unsure how much you should invest in your web marketing strategy and that’s why you’re reading this content. The best approach is to contact us so we can answer your questions, as well as provide you with information on the amounts generally invested in web marketing for companies within your industry. This involves no commitment on your part and no quotes will be sent your way if you don’t want them.
CAN I INVOLVE MYSELF IN MY WEB MARKETING TO REDUCE MY COSTS?
That’s an excellent idea! Whether or not you can allocate a significant amount of your budget to digital marketing, it’s always recommended to get involved to gain new knowledge and master your strategy. This effectively reduces your costs since the work you do won’t have to be carried out by our teams. Additionally, we can review the work done to make sure everything is in order.
We can also train you to become self-sufficient and enable you to independently manage your web marketing. Keep in mind, however, that we are a digital marketing agency and not a school. We can therefore assist you to the best of our abilities, but it won’t stand in for formal training at an educational institution.
The documents we provide (reports, audits, studies, analyses, etc.) are always very detailed to help you understand every facet of your digital marketing. As such, you inevitably learn new things and you can make an appointment with the web marketing expert who drafted the report. You can ask them all the questions you have in mind to fully grasp each concept.
HOW MUCH OF MY BUDGET SHOULD I INVEST IN WEB DESIGN AND WEB MARKETING?
We often meet small business managers that have just created their website, only to find themselves without any budget to invest in web marketing. Essentially, they focused on the first step (website creation) but neglected to allocate a portion of their budget to digital marketing. The fact that you’re reading this shows that you are forward thinking (which is a great quality to have in online marketing).
As a general rule, we recommend that your website expenses be between 25-50% of your digital expenses for the year you plan to get started. The first year is often a transitional period since your budget is lower once the marketing strategy is launched and effective. It’s very important to remember the following: a website (even the most beautifully designed one) is useless if no one visits! If you have a budget of $10,000 to create your site and launch your digital strategy, try to avoid spending more than $2,500 to $5,000 in website design because web marketing is what will help you generate revenue online.
It’s therefore very important to separate your “website creation” budget from your “web marketing” budget so you don’t back yourself into a corner before the second stage (online visibility and website traffic generation). If you don’t have the means to set up everything you want on your website without tapping into your “web marketing” budget, ask us to recommend what choices can be made with respect to the initial budget. There are always strategic decisions that can be made, and this is one of our goals when tasked with your web marketing.
HOW IS A WEB MARKETING STRATEGY AT MY LITTLE BIG WEB CARRIED OUT?
Once you’ve decided to entrust us with your web marketing strategy, we create a new project via our online project manager and contact you to explain how it works. We then plan an appointment (phone or face-to-face) with Eugenie, our President and head of the web marketing division, because she makes it a point to introduce herself to each new client. This is also a good time to discuss the goals and how we plan on achieving them.
As explained above, we place great importance on human relations and close proximity to our clients. It’s therefore important for us to welcome you to our little big team. Based on the services you have chosen, we send you the list of information we need to start the work (access codes, main competitors, internal documents, etc.). We then put the various measures in place and have you approve the strategy.
Once the digital strategy is defined, the measures have been put in place and we your approval, we implement everything online and start the analysis of the results and the daily management of your digital strategy. At the end of each month, we send you a performance report with an overview of all the actions performed, the results obtained and the following month’s objectives. Remember that you can always visit the agency or ask for a phone appointment to discuss the results or have one of our experts answer your questions.
CAN YOU PROVIDE SUPPORT TO IMPROVE MY TRAFFIC RATHER THAN DOING EVERYTHING INTERNALLY?
Yes. We know that not all companies have the ability to delegate their entire web marketing strategy to an agency due to their budget. That’s why we’ve created flexible plans that allow our customers to use our services only when needed.
We can therefore intervene on an ad hoc basis according to your needs and lend support at any stage of your digital strategy: content writing or reviewing the content you submit, creation or optimization of your Google AdWords/Facebook Advertising campaigns, working on your website design, troubleshooting, studying the competition, SEO, web analytics, coaching etc.
WHAT MAKES YOU THE RIGHT WEB AGENCY FOR MY PROJECT?
Only you can answer this question. Essentially, although we’re a web marketing agency known for the quality of our services, our approach is not necessarily suited to all companies. It’s therefore important to contact us first (by calling us, writing us or making an appointment at the agency).
We can then introduce ourselves and determine if a collaboration between our companies will lead to a win-win result. You can also continue visiting our website by browsing our portfolio, our client section, our team page or our blog to get a glimpse into the spirit and expertise of our web agency.
If, once you have become more informed about us, you think we would make a good team, don’t hesitate to contact us. You will quickly discover if your intuition was right and we’re worthy of your trust.
WHEN WILL I SEE RESULTS?
Depending on the services you have requested, the results start to appear between one week and three months in. An advertising strategy on Google AdWords can be implemented faster than an SEO strategy or complete website redesign, which also requires the revision and optimization of all your content. In any case, we follow up on a regular basis and provide guidance from day one. Consequently, if you apply all the tips we provide, you will see results very quickly.