ONLINE ADVERTISING AGENCY

Digital advertising services to increase your company’s visibility and generate more traffic

WHY USE OUR ONLINE ADVERTISING AGENCY?

1

A FIRST-RATE SERVICE WHATEVER YOUR BUDGET

It doesn’t matter if you have $500/month or $5,000/month to invest in online advertising, you deserve the best specialists for the job every time. All the online advertising experts at My Little Big Web are Google and Facebook-certified and are supervised by Eugénie Delhaye, Co-Founder of My Little Big Web, Senior Online Advertising Specialist, Google Ads, Facebook Ads and Google Analytics instructor at Isarta and lecturer for 5 years.

2

TRANSPARENT AND ETHICAL MANAGEMENT FEES

We calculate the management costs of your online advertising campaigns based on the time actually invested to maximize your performance each month. Since fees are not calculated as a % of the budget you invest, there is no conflict of interest if you decide to increase or decrease your budget. For the sake of maximum transparency, we also ensure that our management fees are calculated separately from the online advertising budget invested (and not hidden in a bundled package).

3

ACCESS YOUR ACCOUNTS AT ANY TIME

If you don’t already have an account, we will create one for you and you will own it. This means that you will have access to it and can track your performance in real-time. If you have any questions, My Little Big Web’s online advertising specialists will be happy to answer them.

4

NO COMMITMENT

Our online advertising specialists will not entice you to commit for 6 months or more by offering you discounts on management or other fees. To retain our customers, we simply provide them an excellent return on investment and the responsiveness they deserve from us.

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OUR LITTLE BIG DIGITAL ADVERTISING SERVICES

Google Ads is the world’s leading online advertising platform. With a 92.38% (June 2018 – June 2019) market share and more than 20 billion sites visited using Google every day, Google Ads has become essential for all companies that want online visibility. With a “performance marketing” principle (you only pay if people click on your ad), you only pay if people visit your site.

Our Google Ads-certified experts can create or fine-tune your campaigns by optimizing more than 30 factors recommended by Google and guarantee you a first-rate service. You have access to your account at all times, complete control over your expenses and our Google Ads specialists are always available to answer your questions.

With more than 2.38 billion monthly active users, Facebook (which also bought Instagram) is the most widely used social network in the world. If you want to boost your online visibility, Facebook is clearly the place to be.

Thanks to our human-oriented approach, My Little Big Web has made its mark as an expert social media management and Facebook advertising agency. Our Facebook-certified experts can create or rework your campaigns and provide you with the latest trends in online marketing. Whether you want us to handle all your campaigns or simply have our support to get started on the right track, our team will be happy to help you.

LinkedIn has more than 575 million users worldwide (including just over 15 million in Canada), making it the first social network dedicated to professionals. Many companies are therefore turning to this incredible business platform to promote their services to a highly targeted audience.

With more than 20,000 individual followers, the two founders of My Little Big Web (Eugénie Delhaye and Maxence Pezzetta) have leveraged LinkedIn and know all the secrets of this often under-utilized platform. They can provide you with all their expertise to help you boost your visibility and increase your leads.

Amazon is the largest online store in the world. With more than 5 billion items sold each year worldwide, Amazon continues to attract an ever-increasing number of companies that want to expand their sales on its platform by taking advantage of the online retail giant’s popularity.

But Amazon is more than just an online store, it is a world of its own where every company wants to carve out a niche. It is therefore important to understand how to use the platform if you want to get the most out of it. Our Amazon Ads experts will guide you through your product marketing to help you leverage best practices and increase your sales volume.

Have you recently visited a website and now you see its ads on Google, YouTube, Facebook and other sites you visit? That’s Remarketing! The beauty of this strategy is that you only display your ads to people who have already visited your site and you only pay if they click on your ad and visit your site again.

My Little Big Web’s Remarketing experts can create your banners to reflect your brand in a 100% customized manner so that you appear on all sites that accept advertising and that meet your requirements (sector, language, geographical area, etc.).

THE STAGES OF AN ONLINE ADVERTISING CAMPAIGN

DEFINING YOUR GOALS

An online advertising campaign has to meet a specific goal. For example, you can attempt to increase traffic to your website, sell more online, encourage your visitors to download a document, contact you or increase your visibility. We recommend the best digital advertising strategy to implement based on your goals.

We also know that your goals can change from one period to another or as a result of changes within your company. That’s why we guarantee you a high level of flexibility when managing your online advertising campaigns; nothing is ever set in stone!

DEFINING YOUR BUDGET

Based on your budget, we provide you with forecasts of the number of visitors you can expect on your website and the number of conversions attainable. You will be able to identify your cost per conversion in advance and therefore calculate the profitability of your online advertising expenses. You can increase or decrease your budget at any time.

We can also help you define your ideal budget and adjust it according to your results to either increase your traffic or get the same traffic but with a lower budget.

ANALYSIS AND REPORTING

Before rushing to our keyboards in search of the best digital advertising message ever crafted, we first analyze the work that has been done, the results that have been achieved and what your competitors are currently doing. If nothing has been done on your side, we simply study the competition to provide you with clear market insights.

We then explain how we intend to achieve the set goals, the various steps in the process, how you can contribute to the different actions that make up your online advertising strategy (if you want to get involved) and the results we expect to achieve.

OPTIMIZATION

If you would like us to rework existing advertising campaigns and we have just produced the audit, we then decide who will be in charge of implementing the recommendations. We can handle everything or work as a team with you or other persons/companies of your choice. Our only concern is that the work is well done.

If some of the audit recommendations require the assistance of a developer or graphic designer, My Little Big Web also specializes in website creation / redesign. Our team of programmers and designers can therefore help you implement technical recommendations if you wish.

LITTLE BIG TESTIMONIALS ABOUT OUR ONLINE ADVERTISING AGENCY

  • I chose to work with the MLB Web team because they know how to recommend the right strategy and explain the key concepts of web marketing to me.

    Maryse Grob
    Maryse Grob President of the French Chamber of Commerce, Quebec Department
  • Highly professional team. Their services are clear and detailed. I received the best UX analysis I have ever seen from them. I recommend them without any hesitation.

    Steve Racine
    Steve Racine CEO of Soin CV
  • The collaborators we work with are competent, have real expertise, are available and attentive to our problems and know how to adapt/project themselves into our professional world.

    Sandrine Boisselier
    Sandrine Boisselier Head of Marketing and Digital Communication Department CORPIQ-Kangalou

OUR LITTLE BIG DIGITAL ADVERTISING CLIENTS

 
 

NEED ONLINE VISIBILITY?
WE CAN BOOST YOUR VISIBILITY AND BRAND AWARENESS ONLINE.

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OUR MOST FREQUENTLY ASKED ONLINE ADVERTISING QUESTIONS

IS THERE A BINDING COMMITMENT PERIOD?

No. Whether for our digital advertising services or any of the services offered by My Little Big Web, there is never any required commitment period. If you are satisfied with our services, you simply stay with us. We offer optional commitments under certain conditions but you are under no obligation to commit.

CAN I ACCESS MY ACCOUNT AT ANY TIME?

Yes. At My Little Big Web, transparency is essential and our clients have access to all their online advertising accounts. This allows you to see when we make changes to your campaigns, navigate through the various platforms and ask us all the questions you have.

The only thing we ask you to do is refrain from making any changes to your advertising campaigns to prevent mistakes from being made and the expert supporting you from having to start the work over.

CAN I BID ON AS MANY KEYWORDS AS I WANT?

Yes. If you decide to focus your online advertising campaign on Google Ads, especially through its search engine, you can bid on as many keywords as you like. Our Google Ads specialists will then analyze the best performing keywords and adjust the bids so that your budget is well invested.

HOW DO I KNOW IF THE ONLINE ADVERTISING CAMPAIGNS WILL WORK?

We understand that you may be reluctant to invest in online advertising campaigns. Before advising you to invest in a particular online advertising platform, we analyse your company, industry, competitors and goals. As explained in the question “Is there a binding commitment period? “, My Little Big Web does not subject its clients to commitment periods. Our clients can therefore stop their digital advertising campaigns at any time.

It is therefore in our interest to make your campaigns work quickly because if not, we too will waste time and money since there is a good chance that at the beginning we will spend more time than you have been charged. We therefore do our absolute best to ensure that your online advertising campaigns are successful as quickly as possible.

HOW DO YOU MEASURE RESULTS?

We use the most up-to-date and efficient web analytics tools on the market. Depending on the online advertising platform used, we will be able to provide you with a wide range of relevant information such as your sales volume / leads obtained through our actions, the traffic generated on your website, the time your visitors spend on your website, the number of pages viewed, the type of devices used by your visitors, the keywords or ads that perform best, etc. We can even provide you with a performance report that compares you to your competitors!

WHICH ADVERTISING PLATFORM IS RIGHT FOR MY COMPANY?

Contact us by phone or by filling in our contact form so that we can analyze your company and market, listen to your needs and answer this question on a case-by-case basis. After all, there is no single online advertising platform that is right for everyone. The choice depends on many factors and that’s why we encourage people to contact us. There is no commitment when you contact us. Whether you are ready to start your digital advertising campaigns or just looking for information, we will be happy to answer your questions.

This will save you time researching and give you a clear idea of what we recommend for your company. This evaluation is 100% free and will be offered by Maxence, one of the founders of My Little Big Web, an expert in digital advertising.

CAN I MANAGE MY CAMPAIGNS MYSELF?

Yes. You can manage your campaigns yourself. At My Little Big Web, we believe in a people-oriented, hands-on approach. That’s why we host so many conferences at the Chambre de Commerce de l’Est de Montréal and Isarta and regularly publish blog / video articles about online advertising. Our goal? Make online advertising accessible to all. We can therefore set up your digital advertising campaigns for you to ensure the best results, train you to manage your own actions and provide you with occasional support if you feel the need to speak to a web marketing expert.

DO YOU OFFER TRAINING?

Yes. We offer training through partners including the Chambre de Commerce de l’Est de Montréal, Isarta or companies that ask us to visit their offices to train a group of employees in a specific area of Internet advertising. All our customers who confide their online advertising strategy to us have access to all our web marketing experts and web developers and can ask them any questions they want. Anyone who would like to benefit from personalized support or individual training is encouraged to contact us directly to explain your needs so that we can make you a custom offer that meets your expectations.

CAN I INCREASE OR DECREASE MY BUDGET AT ANY TIME?

Yes. Our management fees are not based on the budget you spend but on the workload your account requires. Just because you spend $1,000 a month on your digital advertising campaigns doesn’t mean you double the time you would spend on $500 a month. As a result, you are free to increase or decrease your budget without fear of seeing your management fees change (unless we are talking about gross fluctuation).

We have many clients who have a seasonal business and therefore do not want to spend the same budget every month. We fully understand this need and adapt to guarantee you flexible management of your online advertising campaigns.

CAN I PAUSE MY CAMPAIGNS?

Yes. You can decide at any time to pause your digital advertising campaigns. You will still have to give us a few days’ notice in order to prevent us from having already spent time on your account. In this case, you will not be charged for the management fees for the months when the campaigns are on pause but you will have to pay the management fees for the ongoing months.

There is no charge when you want to reactivate your campaigns. The only requirement is that the account not be deleted during the break period.