LinkedIn Ads Agency
My Little Big Web is a LinkedIn advertising agency based in Montreal. Our digital marketing experts take your business to the next level with paid advertising and community management!
What is LinkedIn Ads and why should you advertise on LinkedIn?
LinkedIn, with its community of over 950 million professionals, offers a unique platform for targeted advertising. Our Montreal-based LinkedIn advertising agency specializes in crafting compelling promotional messages tailored to your specific audience. We offer a variety of ad formats, including images, videos, and carousels.
We’re not just about creating ads; we’re about creating impact. We can seamlessly integrate native ads into your audience’s news feed and design lead generation forms to capture potential leads. Additionally, we can sponsor posts to amplify their organic reach, enhancing visibility among your audience.
Whether your goal is to attract top talent through a recruitment campaign or to boost your brand’s reputation among a B2B target group, we’re here to help. We’ll assist you in pinpointing the right audience, delivering the right message, and meeting your acquisition goals. In a competitive landscape where differentiation is essential, effective LinkedIn advertising can be a game-changer for your business.
Is LinkedIn advertising right for me?
Your company targets a B2B audience
LinkedIn Ads offer a unique opportunity for B2B companies aiming to boost their brand awareness. This platform is particularly effective because it allows businesses to target specific profiles such as executives, managers, assistants, and decision-makers. LinkedIn stands out from other platforms because it’s one of the few where users provide detailed information about their job position, level of responsibility, and contact details.
You want fast visibility on LinkedIn
LinkedIn advertising campaigns are a powerful tool for generating leads. They cut through the noise and deliver your message directly to your target audience. Thanks to LinkedIn’s advanced filtering options, you can pinpoint your audience with precision, ensuring your message reaches the right people. Each ad format is designed to convey a specific message, making your campaign more effective and impactful.
Your market is competitive and well-established
It’s absolutely essential to fine-tune your online presence in today’s competitive marketplace if you want to drive more traffic to your website and see a solid return on your investment. LinkedIn’s advertising platform is a powerful tool that can help you do just that. It allows you to create targeted campaigns that guide potential customers right to your website, seamlessly integrating with any other marketing strategies you’re currently employing.
LinkedIn showcases your credibility and expertise
Boost your visibility among professionals and showcase your expertise by creating LinkedIn ads. Our LinkedIn advertising agency in Montreal will assist you in building an effective content strategy to enhance your credibility with your target audience and encourage connections.
Our LinkedIn marketing services
LinkedIn account audit
If you’re dabbling in LinkedIn’s paid ads but aren’t seeing much engagement, or if you’re a LinkedIn user who hasn’t yet tried their ad campaigns, we’re here to help you troubleshoot.
LinkedIn’s ad success relies on various factors, and their solutions are tailored to meet unique goals. Our LinkedIn ad guru will help you determine if your campaign budget will yield the best results compared to other platforms you’re eyeing.
Remember, LinkedIn’s guidelines are always shifting, and its users are selective about which companies or individuals they follow. We’re here to help you navigate this ever-changing terrain and maximize your LinkedIn ad campaigns.
LinkedIn Ads campaign setup
A lot of businesses require help to properly configure their LinkedIn Ads account. Given that it’s a relatively high-cost platform, it’s important to establish budget limits, accurately target your audience, and make sure tracking tools are correctly implemented. These steps are typically handled at the beginning of our engagement by our digital marketing agency, but we also conduct regular checks as the platform frequently updates.
LinkedIn advertising campaign management
A LinkedIn ad campaign can’t just run on autopilot, even if it was set up perfectly to begin with. Your audience won’t appreciate repetitive messaging and may lose interest. Therefore, it’s vital to assess the results and tweak the content to keep your ads engaging.
Our PPC experts will vigilantly monitor your audience’s engagement with your ads, as well as keep tabs on your competitors and current trends. Given the platform’s constant evolution, a strategy that was effective three months ago might not be as successful now, and adjustments are likely needed to sustain targeted performance.
LinkedIn brand identity
We’ll craft custom visuals that make your brand instantly recognizable, even before your audience reads your content. The news feeds of your target profiles are brimming with information deemed relevant by LinkedIn. As it’s impractical to read it all, users must make quick choices. Establishing a compelling brand identity will make your posts easy to spot and engage with, as users’ eyes will naturally gravitate towards your content.
We’ll experiment with various visual strategies to pinpoint the most effective ones. These visuals will then be adapted into different formats. Rest assured, we’ll get everything approved before launching the campaigns.
Our LinkedIn advertising process
Our team of social media experts has successfully completed hundreds of Web marketing projects of all sizes and in all industries! Why shouldn’t you? Contact our web marketing agency today for a free quote!
LinkedIn advertising formats
There are four types of online advertising formats on LinkedIn:
- Text Ads: These short text ads, with a limit of 100 characters, can be found in the right column of the page.
- Dynamic Ads: These ads use data from targeted LinkedIn profiles to send personalized messages.
- Sponsored Messaging: This feature allows you to directly contact your prospects through LinkedIn’s messaging system.
- Sponsored Content: Boost your posts and generate more engagement from your target audience with sponsored content.
Creating your Linkedin ads
Our agency excels in B2B campaigns on LinkedIn Ads, committed to equipping you with the expertise needed to craft successful LinkedIn ads. We’ll walk you through the process, exploring all the options to maximize your campaign’s ROI.
After you’ve given the green light to our proposals, our team of LinkedIn ad specialists will kick off your campaigns. You’re always welcome to request modifications or new ads based on the results we achieve at any point.
Choosing the right audience
LinkedIn advertising holds a unique edge over search engine advertising. It empowers us to tailor our ad format using specific targeting criteria and trustworthy user data. With LinkedIn, we can tap into a significant audience, spanning from 60,000 to 400,000 individuals. We’ll start by targeting a wide audience, then fine-tune it based on the results we gather.
Our LinkedIn marketing agency will steer you towards effectively pinpointing your ideal audience, taking into account factors like location, profile, company size, job level, and industry sector.
Defining your budget and bidding strategy
LinkedIn’s ad targeting platform shares similarities with Google advertising when it comes to its pricing structure. You can opt to pay when people click on your ad campaigns (cost per click), or set a price based on the number of people who view your LinkedIn ads, following the “cost per 1,000 impressions” model. Entrust your LinkedIn campaigns to our agency, and we’ll assist you in crafting the most suitable strategy.
Performance measurement and optimization
The true measure of successful advertising lies in the results. LinkedIn provides a vast array of opportunities, but it’s necessary to track performance. Each metric serves a purpose. Our Montreal-based LinkedIn advertising agency is recognized for its agility in adjusting your ad messages based on the results achieved. Crafting your LinkedIn ads is an ongoing process, given that LinkedIn is the most frequently evolving social network. You’ve entrusted us with this task, and we’re committed to delivering on that trust.
Trust one of the best LinkedIn advertising agencies in Montreal
Our team of LinkedIn advertising experts has carried out hundreds of digital campaigns of all sizes and in all industries! Why shouldn’t you? Contact our Web marketing agency today for a free quote!
Why choose our LinkedIn Ads agency?
Proven expertise
Whether you stumbled upon us by Googling “LinkedIn advertising”, perused one of our LinkedIn guides, followed us on social media, or heard about us through the grapevine, one thing will become clear swiftly: we really know our stuff when it comes to LinkedIn advertising.
Concrete results
Every month, each client receives a comprehensive report, meticulously customized to align with the expectations set at the outset of our LinkedIn advertising journey. These reports can be adjusted at any point to suit your preferences.
Transparent fees
Every company has its own way of advertising on Linkedin. Depending on your goals and budget, the Linkedin advertising expert who will assist you will help identify the most suitable strategy for your needs.
No commitment
Whether you want to entrust us with your long-term campaigns or simply test us for a few months and wait to see the results, we adapt to your preferences. Our clients choose to stay with My Little Big Web because they are satisfied with our services and appreciate the flexibility that allows them to pause their campaigns if they feel the need.
LinkedIn Advertising FAQs
How much should I budget for my LinkedIn ads?
The budget required for LinkedIn advertising depends on various factors, such as the specific type of advertising you wish to implement. It is also crucial to establish an overall budget that encompasses both LinkedIn expenses and agency fees, in order to gain a comprehensive understanding of the costs involved. Due to its focus on B2B interactions, LinkedIn advertising tends to be pricier compared to Facebook Ads or Google Ads. With a minimum cost per click of $3, the minimum budget can quickly escalate to $500 per month or even higher (excluding agency fees). In summary, if you are seeking quality support, it is advisable to allocate a minimum monthly budget of $1,000 to $1,500
Is LinkedIn advertising right for my business?
Are your customers B2B and can decision-makers use LinkedIn to choose a company like yours? If you were a customer of your company, would LinkedIn be a good way to get you to make contact? Do your competitors use LinkedIn advertising?
If you still don’t know if LinkedIn advertising is right for your business, you should know that 80% of B2B leads generated by social media come from LinkedIn. The online advertising world is dominated by very big players (Amazon, Google, Facebook, LinkedIn, Twitter etc.). There aren’t hundreds of solutions to generate qualified leads. If you don’t know if LinkedIn advertising is right for you, give it a try. The cost of testing this marketing method, whatever the results, is certainly lower than the cost of inaction.
Why use a LinkedIn advertising agency instead of doing it myself?
At My Little Big Web, we believe that everyone can manage their advertising campaigns on their own. The real question to ask is whether you have the desire and the time to learn how to use the platform. You probably have better things to do for your business than spending time analyzing LinkedIn Ads. How much does it cost to learn to get the same result as a LinkedIn advertising expert who does it all day long?
Between your hourly rate multiplied by the time you’ll spend mastering the platform, what you won’t do (or what you’ll do later) for your business while you focus your efforts on managing your campaigns, and the mistakes that come with being a beginner, it’s sometimes more cost-effective to outsource the work to a professional.
On the other hand, if you like to learn new things and are willing to spend the time necessary to effectively create and manage your LinkedIn advertising campaigns, you could certainly do it yourself since you know your business better than we do. In fact, we’ve even created a comprehensive guide to help you create successful LinkedIn ads.
Is LinkedIn advertising worth it?
It all depends on the objectives, budget and results. Many factors are taken into consideration when calculating the profitability of an advertising campaign. Have you managed to make sales thanks to LinkedIn? Have you been able to truly and fully measure the results of your actions? LinkedIn advertising is often used to increase a company’s online visibility. Therefore, it is quite difficult to put a monetary value on the return on investment since we are dealing more with gained visibility than sales made.
Is advertising in the subway, on the street, on television, radio, newspapers (etc.) profitable? Yes, certainly for many companies, otherwise these forms of advertising wouldn’t exist anymore. The problem often comes from the way the results are measured and the relevance of these advertising media to the initial goals. LinkedIn advertising, like all forms of advertising, will only be profitable if the initial goals have been clearly defined and LinkedIn looks like a suitable solution for you. Contact us to speak to one of our LinkedIn advertising experts who will be able to answer all your questions.
How long does it take to see results on LinkedIn?
Depending on the type of advertising we’ve set up, you should see results within 24 to 48 hours after the ads are posted. However, take into consideration that your manager needs to wait a few days for the ads to register clicks and for there to be data to analyze. Campaign optimizations are based on the performance results and we cannot make a decision as long as we don’t have enough data.
The more data we gather on audience and overall performance, the more action we can take to improve results.
Can I manage my own campaigns?
As explained in the question above, you can manage your campaigns on your own as long as you have the time and desire to learn how to use the LinkedIn Ads platform. If you wish, we can build the campaigns for you, create the ads (etc.) and then let you manage your LinkedIn Ads yourself. We can even offer you dedicated support hours to answer your questions when you need it.
Can I pause my campaign?
Yes, you can pause your campaign. Just let us know in advance and tell us when you want to restart it so we can organize our production schedule.
How do I know you’re the right LinkedIn Ads agency for me?
The first thing you can notice is that we have managed to capture your attention enough for you to be reading these words (thank you 😊). This means that we can create quality content and keep the attention of our audience. You can also take a look at our posts on LinkedIn and our customer testimonials to get a better idea.
Finally, we believe that the human side must be central to any collaboration, even business relationships. If you choose to work with our web agency, you will be put in touch with a LinkedIn advertising expert who you will communicate with on a regular basis. Consequently, it’s important that you have a good feeling with our teams. The easiest way to find out is to contact us to make an appointment with Maxence (one of our founders) who will be happy to explain how we work.
How involved do I need to be working with your LinkedIn agency?
You decide how much time you spend on your LinkedIn advertising campaigns. Anything we suggest you do can be done collaboratively with you or entirely in-house. The only thing we ask is that you give us a few hours (divided into one-hour sessions) to explain your company, your goals, your values, your market (etc.) so that we can be sure we understand your expectations.
We will then send you a first performance report. This will be the time for you to evaluate our work and tell us if you are satisfied with the quality of the service you received. If everything is satisfactory, we will continue the project according to your preferences.
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