293% More Courses Purchased During Peak Boating Season

+886%

Increase in organic traffic compared since the start of the campaign

+1575%

Increase in total organic keywords ranked since the start of the campaign

+293%

Increase in organic purchases compared to the previous summer season

Context

Drive a Boat Canada offers a fun and engaging boating safety course approved by Transport Canada for students to obtain their official Pleasure Craft Operator Card to start boating on Canadian waters. Over 2 million Canadian boaters have become certified using their safety course.

The Challenge

The client was struggling to compete with other well-established competitors in the search results. These competitors had been investing in marketing and SEO for a much longer period, making it an uphill battle for search rankings. Their primary goal was to secure strategic positions in the top 3 results on Google and capture a larger share of the boating course market.

Strategy and results

After a full SEO audit, our experts corrected all technical issues identified on the website and began the optimization of existing pages of the website. With a solid foundation in place, the strategy focused heavily on content creation and link building to build the authority and topical relevance of their domain over time.

With the help of our Montreal SEO agency, the client has experienced a significant rise in organic website traffic and boat license purchases. These results far surpass the initial campaign launch, with the client now ranking in the Top 3 for several important keywords that outperform their main competitors.