Online Advertising

7 tips for advertising on Instagram

28 December 2023 Eugénie Delhaye

With more than 300 million daily active users on Instagram, the photo-sharing platform has become a real asset for corporate visibility. It is not surprising that advertisements are also popular on Instagram due to the image-based nature of the application.

While it is possible to use the Facebook ad platform to advertise on Instagram, it is important to have a specific strategy for this social network to not to needlessly spend your budget.

We will therefore help you discover 7 tips to create powerful ads on Instagram.

Why use Instagram?

Undoubtedly, the questions to ask yourself before launching on a new online advertising platform are: why use this platform, what are my goals in positioning myself on this site?

Instagram is an excellent platform for creating a brand campaign. So, if your goal is to increase your sales quickly with these ads, you may be disappointed. In effect, Instagram is an interesting advertising tool to make yourself known to a wide audience. Just by seeing your ads, and recognizing your business, Internet users will get used to visiting your site when they need a product or service offered by your company.

It is therefore preferable that advertising campaigns on Instagram are seen as long-term investments for a company.

One of the other strengths of Instagram advertisement lies in the platform’s high rate of commitment. According to a research from Forrester, users interact 58 times more on sponsored content from Instagram than Facebook. These interactions include comments and likes among other things.

As you can see, Instagram is the perfect platform to get your brand out there. Our 7 following tips will help you to position yourself on the social network.

Promote one product per photo

If you have a local jewellery store for example, it is very likely that you have hundreds of products to promote. However, it is strongly advised not to take a single picture of all your products while inserting a link to your complete inventory.

Promote the concept of your store as a simple shopping experience that users can indulge in. To do this, it is preferable to present a single product per photo and to insert a link directly to the product on your website.

Do note that by not offering a direct link to the specific product, users may leave your site quickly. Indeed, it is unlikely that they will start manually searching for the product seen on the advertisement.

So, don’t risk losing users by including a link that seems less relevant to them. Instead, add value to each product individually.

Choose attractive photos

Show off the products you sell by posting beautiful photos of them on all of your sponsored posts on Instagram. These photos should really highlight your products, as well as the image of your company. It’s therefore important to choose the best photos possible so that people will really enjoy your Instagram account, as well as your products.

The selected photos must also be unique and must not look like real advertisements. Ideally, your Instagram ad should be based on similar posts that appear in users’ news feeds. For example, the sponsored Levi’s publication (opposite) does not look like a traditional advertisement with prices or other typical information. It can blend in perfectly with other photos on the platform, and this is a perfect example of “native advertising.”

Choose a successful product

If you don’t know which product to highlight for your social network advertising campaigns, why not choose a product that is already successful, perhaps due to natural SEO for example?

If one of your products is successful and very well referenced on search engines, there is a good chance that it will be just as popular with Instagram ads.

Look at the pictures that have the highest interaction rate on your Instagram account. You can therefore reuse the same or similar content for future advertisements.

Also, don’t hesitate to do A / B tests using the same photo and different sentences, for example, to evaluate what works best for your ads.

Target your advertisements

Since Facebook can be used to advertise on Instagram, you can take advantage of the benefits that Facebook offers in terms of running ad campaigns. Mainly, this means that you can utilize Facebook’s various targeting options on Instagram.

Like this, you can target young women between 18 and 34 years of age on Instagram to promote your latest jewellery, for example. These audience targeting options not only allow you to target gender and age, but also the location, language and interests of Instagram users.

Precise targeting of ads on Instagram is strongly recommended, as this may improve the click-through rate of your adverts. Indeed, if your products are not suitable for men between the ages of 18 and 34, it is unnecessary for your ads to be shown to them. This way, you can exclude these people from your audience so that your ads are only shown to your target market.

Use videos

Videos are becoming more popular these days, and most importantly they have been shown to greatly influence consumer behaviour. According to a research by Ipsos, 28% of Americans made a purchase online or in-store after seeing a video advertisement.

If you have quality videos to offer, do not hesitate to highlight them through sponsored content on Instagram.

publicité-InstagramUse a call to action button

Like Facebook, Instagram offers buttons for different calls to action. If this is relevant to your ads, it is advisable to use one. You can promote interactions by encouraging users to “know more” or “register” with these buttons.

Use popular hashtags

In order for your ads on Instagram to be seen by a wide audience, the using hashtags is the way to go.

You can choose popular hashtags, but it is also possible to create a hashtag specific to your brand to encourage users to include it in their posts.


The goal on Instagram is to offer users quality ads, which will merge into their news stream. Because of this, it is especially recommended to advertise on Instagram for a company that has quality images and videos on hand.

If you have more questions about advertising on social networks, do not hesitate to contact our web marketing specialists!

Eugénie Delhaye
Cofondatrice et Spécialiste Marketing Internet et Référencement Naturel (SEO) Ma maîtrise des techniques de référencement, combinée à une analyse minutieuse des tendances du marché, me permet de créer des stratégies SEO sur mesure, efficaces et durables.
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