Instagram Advertising Agency in Montreal – Certified Instagram Ads Specialists

My Little Big Web is a web marketing, SEO and web design agency in Montreal. Our digital marketing professionals will take your business to the next level with custom Instagram Ads campaigns!

What are Instagram Ads and why advertise on Instagram?

According to a study conducted by Business Insider, 72% of Instagram users make a purchase after discovering a product on the app, which reveals a significant link between content and purchasing behavior. This data highlights the importance of social media advertising via a tool called Instagram Ads.

Small and medium-sized businesses looking to increase website traffic or acquire new customers quickly on Instagram can turn to our team of certified social media advertising professionals. We’re ready to develop effective, custom campaigns that will reflect a focused, optimized Instagram presence aimed at your target audience.

Whether it involves strategically selecting ad placements, accurately targeting your prospects, or effectively promoting your products, our agency is prepared to help you manage your advertising campaigns on this dynamic social media platform. At My Little Big Web, we are committed to helping you achieve your business goals smoothly and successfully.

Are Instagram Ads right for my business?


You want to gain visibility quickly on Instagram

Instagram Ads is an effective tool for quickly getting your business discovered by your target audience. Our Instagram marketing agency can develop targeted campaigns that allow you to see results the next day. You will maintain complete control over your budget, thanks to our fully adaptable, flexible approach to campaign management.

With our help, you can enhance both the engagement and visibility of your SMB on Instagram, one of today’s most popular social networks!


You’re active in a competitive, well-established market

Unlike SEO, which takes time to impact a website’s rank on Google, Instagram advertising brings almost immediate results. Our team of certified Instagram Ads specialists rigorously selects keywords and manages your campaign to regularly optimize your performance. This strategic approach makes it much easier to acquire new customers through increased visibility and engagement.


You need to target a very specific customer base for a short period of time

Need to quickly increase sales of a specific product or service? Our Instagram marketing agency can develop an advertising strategy tailored to your unique requirements. We’ll create a campaign that will help you effectively reach your target audience – our professionals will take care of everything from start to finish! We stay flexible so we can offer you full transparency and control of your Instagram marketing initiatives. You can interrupt your campaigns at any time, for any reason.


Your competitors are positioning themselves on Instagram Ads

If your competitors are gaining visibility through Instagram Ads, they’re leveraging a powerful social media platform to increase visibility and sales. This holds true even if consumers don’t interact directly with their ads! Even if you have an effective social media strategy, you can still benefit from using Instagram Ads. Instagram collects demographic data which you can use to target your ads and boost your visibility on this social media platform.

Our Instagram Ads management services

Creating or analyzing your Instagram Ads account

Whether you’re partnering with another agency for your Instagram advertising campaigns or managing your advertising efforts yourself, our team of certified specialists is ready to perform a free audit and suggest improvements.

We’ll propose ways to optimize your methods for targeting prospects, improve your landing page, and perfect your ads to boost performance.

This approach not only helps us assess how we can help you achieve your marketing goals but also showcases our capabilities as a web marketing agency. If we feel that we cannot add value to your company, you can keep our advice free of charge!

Setting up your Instagram Ads campaign

Our agency has developed a comprehensive strategy for optimizing the configuration of your Instagram Ads campaigns. By asking specific questions about your SMB, goals, offer, current customer base and competitors, our digital marketing experts can design fully customized advertising strategies that are adapted to Instagram’s algorithms.

You will have the opportunity to validate your ads, tracking system, hashtags, and target audience, in order to fully understand the management strategy that your specialist recommends. We’ll stand ready to make any adjustments necessary, even after your Instagram Ads go live.

Creating impactful ads and optimized landing pages

The quality of your ads directly influences your click-through rate and the cost of bidding, which is set by Instagram. Our social media marketing professionals in Montreal regularly conduct benchmarking (A/B) tests to determine which ads are most effective and adjust your strategy accordingly.

Optimal landing pages are key to increasing conversion rates and therefore directly influence the profitability of your Instagram Ads campaigns. Our group of web developers and designers has the skills to develop or revise your landing page so you can get the most out of your advertising investment.

Management and optimization of existing campaigns

If you are currently running your own campaigns or partnering with another social media advertising agency, we can still help you out. We’ll examine your existing set-up via a complimentary audit and identify areas for improvement. Next, we’ll launch new campaigns in parallel with the existing ones. This will allow you to compare the effectiveness of your current strategy with the one we recommend. If you only want to change managers while keeping your campaigns as they are, we can provide a smooth and efficient transition.

How we manage your Instagram ad campaigns

The team of experts at our social media advertising agency in Montreal has completed hundreds of digital marketing projects of various sizes for many industries. Why not let us manage yours? Contact our web marketing agency today for a free quote!


1. Analysis and audit of existing campaigns

The Instagram Ads expert in charge of managing your campaigns will begin by doing a free audit to review what has already been done. Next, they’ll offer suggestions for improvement to make your campaigns more effective. If you’ve never advertised on Instagram before, we’ll walk you through our methodology so you can fully understand how we build campaigns that will help you achieve your goals.

Every web marketing agency has its own approach to managing Instagram ad campaigns. Ours is based on proven strategies and an in-depth knowledge of the Instagram Ads tool.


2. Definition of goals and target audience

The Instagram Ads expert in charge of your ad campaigns will ask you a series of detailed questions to deepen their understanding of your company, your market and your competitors. They will provide you with strategic recommendations and confirm that you agree with the advanced targeting methods they plan to put in place.

After reviewing the marketing strategies of your primary competitors, we will make recommendations on how to position your brand effectively on Instagram. Our agency will manage your advertising campaigns with the same attention and care as if they were our own, with a focus on maximizing your return on investment.


3. Validation of your Instagram marketing campaign

Before launching your Instagram Ads campaigns, your dedicated expert will walk you through the ads in detail and welcome any suggestions. Although our agency is a certified Instagram Partner, we recognize that you know your industry better than anyone. For this reason, it’s important that you approve the recommended content, audience targeting parameters, and strategy.

You can be confident that we are prepared to make adjustments to your Instagram Ads based on your feedback.


4. Continuous monitoring and regular optimization

Your dedicated specialist will handle the daily management of your Instagram Ads campaigns and analyze their individual performance and the accuracy of your audience targeting strategy. Instagram advertising operates on an auction system, and the platform determines each ad’s rank based on multiple factors. These include the quality of the ad and landing page, their relevance to the target audience, and how it compares with your competitors’ ads.

Your Instagram Ads agent will continually monitor your campaigns and those of your competitors, to proactively make adjustments that will improve your performance. You are free to reach out to them at any time with questions or for further clarification.


5. Monthly reporting and adjustments to your strategy

Our Instagram Ads agency in Montreal combines the innovative and the traditional. For example, our professionals generate performance reports manually rather than automatically. This gives them a better opportunity to thoroughly analyze campaign results and plan future actions.

Detailed monthly reports also give you the chance to examine and discuss the results of your Instagram Ads investment. We always welcome your questions and comments!

In summary, our Instagram Ads campaign management plan aims to deliver a full, personalized service that will help you meet your Instagram marketing goals.

Trust one of the best Instagram Ads agencies in Montreal

Our team of Instagram Ads experts has completed hundreds of digital campaigns of all sizes covering a wide range of industries! Why not let us manage yours? Contact our social media marketing agency today to request a quote.

Why choose our Instagram Ads agency?

Instagram-certified experts

Our team of Instagram Ads experts is certified by the platform, and each specialist renews their certification annually to offer the highest possible level of expertise to our clients. We also have direct contacts at Instagram who can review your campaigns and offer expert advice for finding solutions to challenges.

Access to your account at any time

We’ll run your campaigns with complete transparency, either by using your existing Instagram Ads account or setting up a new one for you. You’ll have immediate access to insights about campaign performance, budget spent, and any changes being implemented by your dedicated Instagram Ads agent. We prioritize open communication and can also help you learn how to use and navigate your Instagram Ads account.

Ethical pricing transparency

At our Instagram marketing agency, we pride ourselves on offering a transparent and ethical pricing system. Our agency does not charge based on the amount of your advertising budget, which could be a factor in encouraging you to spend more. Instead, we charge for the time spent on your Instagram Ads campaigns.

At any moment, you can request a detailed breakdown of the time invested and all actions taken by your Instagram Ads specialist, so you always know exactly where your advertising investment is going. Our goal is to provide you with a quality service that meets your advertising needs, without any conflict of interest concerning your budget.

No term of commitment

Our Instagram marketing agency in Montreal is recognized for offering excellent services. Our customers’ loyalty is a testament to our ability to deliver tangible results. That’s why we don’t impose a minimum commitment period. We simply ask you to give us notice within an appropriate timeframe if you decide to suspend or stop your Instagram Ads campaigns, so we can effectively manage our customer base and welcome new projects.


Honestly, it always goes well. Communications are effective. The quality of the work (texts, visuals) meets my standards. I also appreciate the team’s proactivity when there’s a problem on our side (like our server crashing, at one point). It saved me a lot of trouble to have you flag the issue so that I could then take steps on my own to fix it. I appreciate this type of collaborative partnership.

Alexandre Chevalier Seguin Marketing Director, Chevalier Seguin

I was looking for a company that I could trust and that I could really connect with. An agency that responds quickly to its customers, that is close to its clients, and that takes the project to heart. With My Little Big Web, I’ve really found that rare gem. The return on investment is really there. I never hesitate to recommend your services whenever I have the opportunity. You’re reliable, efficient and competitively priced. We get our money’s worth.

Eric Giroux CEO, DiscoTech

Case Studies

Online advertising for National Boating Safety School

National Boating Safety School

Building the future, constructing progress.


Innovation and precision in engineering


Your ally in health law


Your success, our talent at work.

Agence KP

The natural power of enzymes harnessed for energy.


FAQS about our Instagram marketing agency in Montreal

How much should I budget for my Instagram ads?

The way you define your budget for advertising campaigns on Instagram Ads depends on your strategy. If you’re working with an Instagram marketing agency for the first time, it’s a good idea to start with a small budget, for example between $1,000 and $1,500 per month. By starting small, it’s possible to assess your campaign’s performance and make adjustments moving forward.

In some situations, our team of Instagram Ads experts may conduct a thorough audit before launching your campaigns, to help you establish an optimal media budget. This is especially useful if you already have experience with a digital advertising agency, if you’re already managing active campaigns, or if your goal is to maintain the same budget while getting better results.

If you have any doubts or need clarification, please feel free to contact us. One of our Instagram Ads experts will be happy to provide you with a more specific example tailored to your situation.

Are Instagram Ads relevant for my business?

There are several key factors to consider when deciding whether Instagram Ads are right for your business. Check whether your competitors are advertising on Instagram and how often users search for your offer on the platform. If you’ve already experimented with promoting your services through Instagram Ads, assess the outcomes.

There are a range of advertising opportunities on the Instagram platform. It’s best to test these directly so you can understand exactly how they work. Our web agency has partnered with a wide range of companies operating in different sectors throughout Quebec and Montreal, and we have noted that many businesses significantly benefit from advertising on Instagram – as long as they understand the platform and manage their campaigns carefully.

You should also consider the financial investment in both Instagram ads and the time needed to manage them. Whether you choose to manage your ads yourself, rely on the services of a specialized agency, or delegate the responsibility to a member of your team, you’ll need to include the time involved in creating and managing campaigns when assessing the return on investment.

Feel free to contact our agency to ask for a custom Instagram marketing estimate that reflects your unique needs.

Why should I use an Instagram Ads agency instead of doing it myself?

Anyone can easily access the Instagram Ads advertising platform to run their own campaigns, increase their online visibility and attract new customers. We strongly encourage you to build campaigns and experiment on your own, as this will help you gain valuable insights about the advantages and limitations of Instagram Ads. Remember to keep a close eye on your bids and budget to prevent excessive spending, which can accumulate rapidly.

Before deciding whether to manage your campaigns on your own or hire our Instagram Ads agency in Montreal, ask the following questions:

  • Do you have the time and motivation to master Instagram Ads?
  • Can you make ads management a priority, or do you have other tasks that need your attention first?
  • What strategy will you adopt if the results don’t live up to your expectations?
  • Can you afford to hire Instagram advertising services through an external provider?

If you have the time and enthusiasm to handle your Instagram Ads campaigns on your own, you should definitely consider it. For instance, if your monthly advertising budget is $500, including agency fees, it might be more practical to manage your campaigns yourself. A digital advertising agency often charges between $100 and $130 per hour, and with a budget of $500 per month, they might not have sufficient time to make their work count.

On the other hand, if you can afford to outsource this task, the potential return on investment is substantial. An experienced Instagram Ads agency can employ best practises to help you save time and create highly effective campaigns, which is a huge advantage. Professionals will improve the quality of your ads and minimize associated costs.

Are Instagram Ads profitable?

To set a budget for your Instagram Ads campaigns, it’s a good idea to start by evaluating key elements such as cost-per-click (CPC), conversion rate, cost per lead (CPL), and the number of leads needed to generate a sale.

However, for a more precise estimate, you’ll need to do a detailed analysis of your business. This is why we offer a free audit service, which allow us to analyze who your target audience should be and other factors relevant to your industry to develop the most appropriate bid strategy for your specific campaigns.

As an approved Instagram Ads agency in Montreal, our role is to verify whether Instagram Ads will be suitable and profitable for your business. We provide our clients with a detailed monthly report on the performance of their campaigns. If results are not in line with your expectations, we will not encourage you to continue non-productive investments.

Depending on the circumstances, we may reorient your digital marketing strategy and explore other avenues such as Facebook Ads, Pinterest Ads, LinkedIn Ads, Search Engine Optimization (SEO), or other methods that could boost your online sales.

How long will it take for my Instagram Ads to deliver results?

To answer this question properly, we first need to clearly define what constitutes a “result”. Typically, the main goal is to increase visibility and conversion rates. However, the simple fact that your brand gains visibility on the Instagram feed, drives traffic to your website, and piques the interest of potential consumers can already be considered a successful first step. After your Instagram Ads agent activates your campaigns, the first KPIs can appear within hours or days.

The successful evolution of your campaigns will depend on several factors, which is why we recommend that you contact us to speak with one of our Instagram Ads experts directly. They will be happy to answer all of your questions.

Can I manage my Instagram Ads campaigns myself?

While anyone can set up their own advertising campaigns, it takes skill and experience to fully master Instagram Ads. That said, the platform is open to everyone and you can launch and manage your campaigns and target audiences on your own if you wish to. As an accredited Instagram Ads agency, we can both design custom campaigns and support businesses who choose to manage their campaigns themselves.

When you work with our agency, you have the freedom to create your own Instagram Ads campaigns, and the flexibility to call on our expertise at any time. If you prefer, our team can handle the full management of your campaigns for a fully optimized, hassle-free strategy.

Can I pause my Instagram Ads?

At our agency, you have the flexibility to launch Instagram Ads campaigns without committing to a specific minimum time period. If you choose to pause your ads, whether due to seasonal changes, budget adjustments, or because you’ve reached your target goals, your Instagram Ads agent can temporarily suspend your campaigns and reactivate them at your convenience.

Can I choose when to show my Instagram Ads?

Of course. During our first working session together, the specialist in charge of your Instagram advertising campaign will examine your opening hours and evaluate the best times to boost traffic to your website.

Based on this, we’ll create a content calendar for your ads, which is a proven strategy for making Instagram Ads campaigns as effective as possible.

Interested in our web advertising services? Then contact us today

Contact our team today for more information about our Web advertising services.

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