Strategic Diversity and Versatile Levers : On the road to success!

+35164

More impressions in 2 years

+6600

New organic visitors

+693

New keywords ranked in Canada

Context

Globex Worldwide Courier, an international shipping company based in Canada, is committed to providing its customers with fast, efficient shipping solutions. Their range of services includes parcel delivery, express courier, mail distribution and much more.

Businesses and individuals can count on Globex for reliable, custom shipping services around the world.

The Challenge

This client’s strategy was primarily focused on PPC to rapidly increase visibility and conversions. However, they also wanted to improve their site’s organic visibility. Globex chose to work with our Montreal web agency to implement an SEO strategy that would be an effective complement to the marketing actions already in place on and off the site.

The ongoing goal of the SEO strategy is to increase the site’s visibility in Google search results, to ultimately boost their organic traffic both in Canada and internationally.

Strategy and results

Faced with fierce competition from shipping giants like FedEx, DHL and UPS, we identified a major strategic opportunity in the Canadian market. Our SEO package involved taking several key actions.

First, we carried out in-depth keyword research and optimized existing content, particularly service pages. We adapted our strategy constantly to our client’s changing needs and to meet Google’s evolving search criteria.

We simultaneously performed technical optimizations, created informative and persuasive content, and acquired quality backlinks to improve the site’s reputation and ultimately its rank in Google search results.

We also focused on regional SEO across different markets. To improve local SEO, we created Google Business Profile listings for each location and optimized the service pages specific to each territory being served.

Finally, to support our PPC and SEO efforts, Globex collaborated with our social media experts to boost the site’s visibility by promoting our blog posts on social platforms!

Thanks to this proactive, multi-faceted strategy, Globex Worldwide Courier has proudly climbed to the first page of search results with a +103.8% increase in rankings in 2 years and can now confidently challenge its competitors. This success is the fruit of our expertise and ongoing commitment to SEO excellence.