UsiHome is a major player in Canada’s construction industry. As specialists in the manufacture of structural wood systems including roof trusses, floor joists and prefabricated wood walls, this company produces essential components for the construction of homes and businesses. Prefabricated wooden structural elements constitute a major market within the Canadian construction industry, and the product is characterized by high standards of quality, efficiency and durability.
The Challenge
UsiHome’s goal was to improve their online visibility within a highly competitive market. To make this happen, we developed an SEO strategy based on content clusters to optimise search results for the company’s flagship products. Our collaboration with UsiHome began with an in-depth analysis of the company’s unique needs and objectives, and continued with an analysis of the challenges specific to the construction industry and in particular, the market for prefabricated wooden structures in Canada. Our research allowed us to develop a custom strategy to promote UsiHome’s unique market position.
