Search Engine Optimization (SEO)

SEO and Positioning: Googlebot and indexation on the web

2 February 2017 Eugénie Delhaye

The key to Google’s success in online search lies in the relevance and credibility of the search results offered to Internet users on a daily basis.

In order to establish itself as a leader in the online search engine field, the Californian giant had to demonstrate its ability to provide satisfactory answers to Internet users in a faster and more efficient way than its competitors.

To do this, Google has developed a sophisticated algorithm that its indexing robot, Googlebot, uses to analyze the content and quality of billions of pages found on the Internet.

The job of an SEO expert is to improve the indexation of web pages so that when crawling, the Googlebot can quickly identify the main themes of the website. Also, SEO experts want to make sure that Googlebot deems the quality of the webpage’s content good enough to position on the first page of search results for related searches.

In this article we will give a brief overview of Googlebot and how it allows Google to consistently deliver the most relevant search results to its users on a daily basis.

Table of content

The Internet: a virtual space of inconceivable size

Even though it is a virtual space, today the Internet represents an area so big and so important that its size simply exceeds the capacity of the human mind.

It is estimated that every second:

  • 6,000 tweets are posted on Twitter
  • More than 40,000 searches are submitted to Google’s search engine
  • More than 2 million emails are sent out

You can follow the evolution of these statistics on the official International Real Time Statistics Project’s website.

To successfully organize, classify and arrange the billions of pages that coexist in cyberspace, Google uses its Googlebot. This indexing robot is capable of browsing the Internet to provide the search engine with the necessary information so that Google can continue to offer its users the most relevant results for each request.

Form crawling to indexing: Googlebot is at the core of your site's SEO efforts

In order to navigate through the sea of information available on the Internet, Google uses its indexing robot, Googlebot, to browse every web page it knows about and extract as much data as possible.

This process of page exploration is nicknamed the crawl.

The Crawl: the key to Google’s success

The crawl is the sequence of operations carried out by Googlebot when it passes from page to page on your site. This procedure is essential as it is directly linked to the quality of your site and its position in relation to websites of direct and indirect competitors.

During the crawl, Googlebot collects a phenomenal amount of information that will allow it to paint the most complete portrait of the page and its contents, such as:

  • Textual content
  • Images and other audio-visual elements
  • Documents (Word, PDF, etc.)
  • Inbound links (from external domains)
  • Outbound links (referring to external domains)

This information is then stored on the massive Google servers. Google will use the information to determine which searches are most likely to match the content posted on the different pages of your website.

Indexation: the classification of your site in Google’s index

As a second step, Google proceeds with the indexation of your pages in its index, allowing it to quickly pull them up when a user submits a search request related to their content.

It is also during this process that the quality of the content on your site will be taken into account so as to establish the credibility and the relevance of your site compared to other sites dealing with similar themes.

The most efficient way to improve your SEO

SEO can be considered as the science that studies the functioning and behaviour of Googlebot and its algorithm, so as to maximize the chances of a site positioning itself advantageously in the search results for keywords concerning the theme of the website in question.

An SEO agency therefore offers a range of services to optimize your site so that it comes out on top of search results pertaining to queries frequently submitted by users from your target audience. As part of their activities, SEO agencies can:

  • Optimize pre-existing content on your pages
  • Create content to be specifically understood by the Googlebot
  • Provide your site with a better internal structure
  • Acquire quality inbound links from influential external domains
  • Improve the content of the site's tags.
  • Understand why your site is not positioned well on search engines.

To succeed in producing an enviable notoriety on the Internet, it can be vitally important to take advantage of the expertise of these agencies so you can best prepare for Googlebot’s next passage.

SEO: the best way to improve your positioning on the web

When using the services of an SEO agency, make sure that the various information found on your site can be properly identified and interpreted by the Googlebot.

In this way, your site enjoys better SEO and, incidentally, greater visibility on the first pages of search results relevant to your field of activity.

As always, do not hesitate to contact us via our online contact form or by calling us at 514-572-7758.

Eugénie Delhaye
Cofondatrice et Spécialiste Marketing Internet et Référencement Naturel (SEO) Ma maîtrise des techniques de référencement, combinée à une analyse minutieuse des tendances du marché, me permet de créer des stratégies SEO sur mesure, efficaces et durables.
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