Search Engine Optimization (SEO)

Web marketing for lawyers: What you need to know

23 November 2023 Eugénie Delhaye

Want to increase your law firm client base and think that web marketing for lawyers can help you achieve this? Well done, this will certainty be case if you master the fundamental techniques and follow the evolution of your results. What is the first reflex of your potential customers who don’t already have a lawyer? One may think that the first thing people do is ask people in their personal network to see if anyone knows a good lawyer; but nobody wants to answer the question “why do you need a lawyer, do you have legal problems?”

To inquire discreetly, people will instead opt for a Google search like “find a lawyer”, “business lawyer” or another specialties that fit their need. It is therefore important that you are present on Google’s search results if you want to be part of those who will be contacted by people looking for your services. So, web marketing for lawyers aims to help build up your online presence so you can be found by your target audience. For this, several conditions must to be fulfilled:

Web marketing strategy: You need a performance website

Attracting visitors to inform them of the services you offer is not so difficult. What is harder is to capture and keep the attention of your visitors so that they realize exactly what you want from them. It’s usually the first point of contact in order to book an appointment or obtain information about your services.

If your website does not inspire confidence and the user experience is not correctly optimized you will lose business opportunities because your visitors will probably not contact you. Remember that your website is often the first point of contact between you and your potential customers. It is therefore important that every detail is optimized to convert visits into business.

Web marketing content should be clear and powerful

A beautiful website (an essential element of web marketing in a era where much depends on form and less on content) is crucial. However, it is vital that your website content answers questions your visitors may ask themselves, and convinces them to contact you for more information. Your web marketing strategy also depends on the message that you send your audience.

At this point, we have one thing in common: your customer (just like you’re doing right now) consults your website due to the fact it is not their area of expertise. In answering their questions via clear and compelling content, you have the opportunity to say “I know what I mean, please contact me so I tell you more.” Furthermore, to profit the most from web marketing for lawyers, contact us so we talked about it in more detail!

Web marketing for lawyers: Make your site known and talked about

You now have a beautiful site with clear, compelling content. Perfect. You will very soon (if not already) receive more calls from your site. If this is not the case, it is important to follow the positioning of keywords you are targeting to see the progress of your rankings in Google. Keep in mind that in the field of search engines web marketing, first place is good: anything else is nothing.

To accelerate your progress and enhance your skills, it is important that other sites talk about you. You should therefore continue your web marketing strategy on external media to capture some of their traffic and thus strengthen your authority in the eyes of Google. It may, in this case, be useful to seek advice from an SEO expert. At this step, you should beware of scams that some SEOs use and choose the right team to support you.

Do not hesitate to contact us at 514 572 7758 or via our contact form if you would talk to an expert who will answer all your questions.

Eugénie Delhaye
Cofondatrice et Spécialiste Marketing Internet et Référencement Naturel (SEO) Ma maîtrise des techniques de référencement, combinée à une analyse minutieuse des tendances du marché, me permet de créer des stratégies SEO sur mesure, efficaces et durables.
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