Web Analytics
Web analytics allows you to understand how visitors interact with your website, identify what converts, and pinpoint what is hindering your performance. This category brings together our expert articles on web data analysis and digital performance measurement.
Topics Covered in This Category
Our articles cover essential tools (Google Analytics 4, Google Tag Manager, Google Search Console, Matomo, Adobe Analytics) and the methods to leverage them: GA4 configuration, setting up custom events, conversion tracking, UTM tracking, user journey analysis, conversion audits, engagement rate (which replaces bounce rate in GA4), customer acquisition cost (CAC) calculation, and the creation of dashboards crossing SEO, advertising, and social media. You will also find guides on GDPR/CCPA compliance and the transition from third-party cookies to first-party cookies.
Why Web Analytics is Becoming Critical in 2026
With the deprecation of third-party cookies, the widespread adoption of server-side tracking, and the emergence of new metrics like Generative Share of Voice (the share of mentions in AI-generated responses), measuring performance requires cross-referencing multiple sources: GA4, Search Console, advertising platforms, SEO tools, and AI monitoring tools (Brand24, Mention). To understand this evolution, check out our guide What is Web Analytics? and our article on How to Set Up Your Goals in Google Analytics.
The Analytics Expertise of My Little Big Web
Our team configures and optimizes analytics tools for hundreds of SMEs in Quebec and across Canada. Eugénie Delhaye, co-founder of MLBW, has been a Google Analytics trainer at Isarta for over 10 years. Our services include GA4 and Google Tag Manager implementation, the creation of custom dashboards integrating SEO, GEO, and advertising, as well as quarterly audits to adjust your strategies based on real data.
Browse our articles below to turn your data into strategic decisions.
