Drive a Boat Canada offers a fun and engaging boating safety course approved by Transport Canada for students to obtain their official Pleasure Craft Operator Card to start boating on Canadian waters. Over 2 million Canadian boaters have become certified using their safety course.
The Challenge
The client was struggling to compete with other well-established competitors in the search results. These competitors had been investing in marketing and SEO for a much longer period, making it an uphill battle for search rankings. Their primary goal was to secure strategic positions in the top 3 results on Google and capture a larger share of the boating course market.
