Ethica CRO

Ranking #1 with a Clinically Proven SEO Strategy

#1

Ranking for the most important keyword in their industry

+294%

Increase in organic traffic compared to the previous year

2x

Increase in keywords ranked in the Top 3 positions

Context

Ethica CRO is a contract research organization that aims to revolutionize the clinical research industry by prioritizing ethics. The organization places the research participant at the core of its standard operating procedures (SOPs).

The Challenge

The client needed an updated website design and branding, along with an international SEO strategy implemented from the ground up in highly specialized market.

Strategy and results

Ethica CRO initially approached our Montreal SEO agency seeking a website redesign and the development of new on-page content. Shortly after the launch of their new website, complete with optimized SEO content, they successfully gained the top ranking for the most important keyword in their industry.

Throughout their partnership with My Little Big Web, ethica CRO has achieved a remarkable 294% surge in organic traffic and a doubling of their keywords ranked within the top 3 positions.

Actions taken

Website redesign

Metadata optimizations

On-page optimizations

Content strategy

Link building

Monthly reporting and KPI analysis

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