Laying Down a Winning SEO Strategy for 90% More Traffic

+273%

Increase in impressions in one year

+90%

Increase in organic visits to the site in one year

+1100

New keywords ranked in one year

Context

Tapis André Viau is a Montreal-based company specializing in carpet sales. With a well-established reputation and historical presence in the industry, Tapis André Viau is a recognized provider of quality carpets and interior design solutions in and around Montreal.

The Challenge

Tapis André Viau wanted to improve their local search visibility. As a Montreal-based carpet retailer, it was essential for the company to be visible and accessible to local potential customers and residents. To achieve this goal, we developed a local SEO strategy.

Strategy and results

We developed an SEO strategy based on content creation for keywords related to carpet sales in Montreal. This included creating new content and optimizing existing content. Our strategy also reflected a solid understanding of the buyer’s journey, from brand awareness to sales and customer loyalty.

To improve the overall site rankings and improve brand visibility, we developed and optimized pages to showcase the brand’s work, highlighting our client’s expertise and improving internal links to the company’s key services.

To provide accurate ROI reporting, we integrated analysis tools to gather relevant site data which we analyzed and shared via dashboards.