Elite Gestion Parasitaire

400% More Organic Traffic for Elite Pest Control

+400%

more organic traffic thanks to the right SEO strategy

+630

keywords ranked in the Top 3 positions on Google

+1335

new leads generated in one year in Quebec

Context

Elite Pest Control is a pest management company operating throughout Quebec. Their services range from pest extermination and decontamination to preventive caulking.

The Challenge

With a goal of becoming market leaders in the highly competitive field of pest control, our client wanted to increase organic traffic to their website and improve their brand awareness. We took time to learn about their primary objectives so that we could develop an effective, personalized SEO strategy together.

Strategy and results

This client’s biggest paint point was an outdated SEO strategy. Their existing SEO strategy had been put in place during the COVID-19 pandemic, but was no longer delivering results.

With our client’s goals in mind, we decided to start from scratch with a complete content analysis. We chose to delete and redirect certain blog posts to avoid keyword cannibalization with other articles on the website.

We then developed their local SEO by optimizing their Google Business Profile and various service and location pages on the site.

Actions taken

User experience (UX) improvements

Blog content optimizations

Local SEO optimizations (Google Business Profile, local citations)

Metadata optimizations

Link building

Monthly data and KPI analysis

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